Manager, Search Engine Optimization

DigitasNew York, NY
41d$73,910 - $116,380

About The Position

As Search Engine Optimization Manager, you'll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that's on the cutting edge of search technology and search engine marketing strategies.

Requirements

  • A four-year degree in marketing, computer science or a related field
  • 4 to 6 years of combined experience in search engine optimization, project management, account management or a related field
  • Proven leadership skills and prior experience managing a team
  • Experience scoping projects, providing forecasts and driving ongoing process improvement
  • Strong analytical and problem solving skills - and a knack for details
  • Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
  • Knowledge of HTML, JavaScript, and CSS
  • Stellar communication and presentation skills - you're poised, articulate and convincing

Nice To Haves

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

  • Consulting with internal teams and clients on search engine accessibility
  • Analyzing keyword research to determine strategic goals
  • Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
  • Overseeing the execution of link-building strategies
  • Working with internal project teams to implement search engine optimization strategies and best practices
  • Managing the development and delivery of monthly/quarterly metrics reports
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