Manager, Search Engine Marketing

Digi-Key • Bloomington, MN

75d • $90,000 - $122,500 • Hybrid

About The Position

The Manager, Search Engine Marketing (SEM) leads a team of SEM professionals and is responsible for driving strategic direction, performance, and planning across paid search initiatives. This role expands upon the Supervisor responsibilities by owning broader business outcomes, cross-functional collaboration, and team development. The Manager is accountable for delivering measurable results aligned with business goals and for fostering a high-performance, data-driven SEM team. This is not exclusively an essential onsite role, though may require some onsite attendance.

Requirements

• 3-5 years of SEM or digital marketing experience.
• Proven experience managing teams and delivering measurable business impact.
• Strong analytical, communication, and project management skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Demonstrated ability to provide constructive feedback and manage conflict effectively.
• Strong accountability and results-driven mindset.
• Proficiency in: Google Ads, Microsoft Ads, Google Merchant Center, SA360.
• Experience with analytics platforms: Google Analytics, MicroStrategy (MSTR), etc.
• Strong skills in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
• Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360).

Nice To Haves

• Bachelor's degree in Marketing or a related field.
• Previous supervisory experience.
• Knowledge of DigiKey's product lines and digital marketing ecosystem.

Responsibilities

• Lead and develop a team of SEM professionals through coaching, mentorship, and performance management.
• Drive SEM strategy focused on high-impact, user acquisition initiatives aligned with organizational KPIs.
• Collaborate with senior leadership on strategic planning and budget allocation.
• Represent SEM in strategic planning meetings and cross-functional initiatives.
• Partner with Segment, Regional, Supplier Marketing, and Analytics teams to integrate SEM into broader digital efforts.
• Communicate performance insights and recommendations to stakeholders and senior leadership.
• Oversee planning, execution, and optimization of paid search campaigns across platforms.
• Ensure data integrity and performance tracking through analytics and reporting tools.
• Conduct root cause analysis on performance trends and provide actionable insights.
• Champion automation, AI integration, and testing frameworks to drive continuous improvement.
• Evaluate and implement new tools, platforms, and technologies to enhance SEM capabilities.
• Develop and manage vendor relationships.
• Stay current on industry trends, platform updates, and the competitive landscape.
• Identify opportunities for improved targeting, bidding strategies, and content optimization.
• May be asked to support other accounts, teams, or initiatives based on business needs.
• Occasional travel may be required.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees