Manager, Search Engine Marketing

Williams-Sonoma • San Francisco, CA

316d • $115,000 - $130,000 • Remote

About The Position

You will be part of the data-driven Digital Advertising Team which is responsible for the in-house management of all paid digital advertising. You will directly manage Paid Search and Product Listing Ads account strategies and execution of day to day tactics across all 8 Williams-Sonoma, Inc. (WSI) Brands and International sites. The Manager of Search Engine Marketing will collaborate with the SEM Director to lead our paid search team. There is a heavy focus on operations, vendor/tool management, budget management including spend and traffic forecasts, and analysis of data and communication of trends / insights. This is a people management position. You will oversee the performance and career development of 3-4 SEM Specialists. This position reports to the Director of SEM. You'll work closely with our external partners including external agencies, bidding tool providers, and vendor account management teams to ensure WSI stays at the forefront of testing and optimization and maximizes DTC sales from our Search and PLA programs. You will develop the strategy and work with the team to implement tests / participate in alphas / betas, report out on results and develop recommendations for rolling out learnings across all brands. You will forge strong relationships with our internal partners including CRM teams, Data Science and Tech teams to ensure the program aligns with brand strategies, to continually educate on SEM strategies, complete advanced analyses and stay ahead of technology needs.

Requirements

• 4+ years experience in digital marketing with a focus on SEM/Shopping campaign management.
• Experience with SEM/PLA bid management platforms such as Kenshoo or SA360.
• Experience with Google PLA campaigns and associated platforms.
• Strong MS Excel skills including vlookups, sumifs, and pivot tables.
• Experience with site analytics tools including Adobe Analytics or Google Analytics.
• Experience with a BI tool such as Tableau, Domo, or PowerBI.
• Strong technical ability in managing search campaigns and keyword-related analytics.
• Excellent written and verbal communication skills.
• Bachelor's Degree or equivalent experience preferred.

Nice To Haves

• Performance marketing experience working for a DTC brand or agency.
• 1-2 years of people management experience onboarding and mentoring teams.
• Proven results in developing cross-functional processes to streamline workflows.

Responsibilities

• Manage Paid Search and Product Listing Ads account strategies and execution.
• Collaborate with the SEM Director to lead the paid search team.
• Oversee the performance and career development of 3-4 SEM Specialists.
• Manage operations, vendor/tool management, and budget management.
• Analyze data and communicate trends and insights.
• Work closely with external partners including agencies and tool providers.
• Develop strategy and implement tests for SEM programs.
• Report on results and develop recommendations for all brands.
• Build relationships with internal partners including CRM and Data Science teams.

Benefits

• Generous discount on all Williams Sonoma Inc. brands.
• 401(k) plan and other investment opportunities.
• Paid vacations, holidays, and other time-off programs.
• Health benefits including health, dental, and vision insurance.
• Tax-free commuter benefits.
• Wellness program supporting physical, financial, and emotional health.
• In-person and online learning opportunities through WSI University.
• Cross-brand and cross-function career opportunities.
• Company-sponsored community involvement.
• Various discounts on local businesses.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree