Manager, Retention & Winback Marketing

Sirius XM • New York, NY

241d • $82,000 - $114,450

About The Position

The Manager, Retention & Winback Marketing will support all Saves channels, leading efforts to evolve the Retention business while protecting against potential impacts to churn and revenue. You will collaborate with cross-functional teams, including Product, Design, Legal, Insights, Commerce, and Analytics, to execute data-driven campaigns, optimize cancel rates and MER objectives, and continuously refine strategies to drive customer retention and business growth.

Requirements

• 5+ years of marketing experience, preferably on a subscription service.
• Proven track record of developing and executing successful retention marketing strategies that drive business results.
• Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
• Strategic thinker with the ability to see the big picture while also paying attention to detail.
• Strong sense of curiosity paired with analytical thinking and experience using data-driven insights to inform decision-making and campaign optimization.
• Passion for customer experience and a commitment to delivering value and satisfaction to customers.
• Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance.
• Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
• Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.
• Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
• Must have legal right to work in the U.S.

Responsibilities

• Continuously monitor and analyze churn metrics, KPIs, and leading indicators to extract actionable insights and identify trends for improvement.
• Develop and implement data-driven churn strategies aimed at reducing customer attrition, improving retention rates, and maximizing revenue from customers indicating intent to cancel.
• Leverage customer data analytics to pinpoint retention improvement opportunities, emphasizing segmentation and revenue impact.
• Partner closely with cross-functional team as we evolve use of AI and expand into digital channels to manage save interactions to ensure cohesive and personalized cross-channel offer/save strategy.
• Collaborate with Analytics, Contact Center, Finance, and Marketing teams to identify churn root causes and deploy both reactive and proactive retention tactics based on insights.
• Stay informed on industry trends, best practices, and emerging technologies in retention marketing to integrate learnings into strategic development and execution.
• Cultivate strong relationships with key stakeholders, including senior leadership, to secure buy-in and support for analytics-driven retention initiatives.
• Manage projects from ideation to production, ensuring alignment with stakeholders and incorporating insights throughout the process.
• Act as a liaison between cross-functional teams (Contact Center, Legal, Digital Experience, IT & Analytics) to facilitate program development and execution based on data insights.
• Provide ongoing performance feedback and comprehensive business insights to motivate cross-functional teams toward excellence.
• Deliver regular reports and updates on retention performance, emphasizing successes, challenges, and improvement opportunities to senior leadership.

Benefits

• Base salary range of $82,000 to $114,450 depending on skills, qualifications, and experience.
• Eligibility for discretionary short-term and long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees