Manager, Retail Marketing

Comcast • Philadelphia, PA

1d • Onsite

About The Position

The Retail Marketing Manager at Comcast will lead the creative development and execution of high-volume in-store advertising campaigns across the entire Xfinity Retail footprint, including the indirect retail channel. This role is responsible for producing print/video assets and marketing materials that shape the customer experience, generate excitement, and drive subscriber growth. The manager will serve as the primary marketing point of contact for Xfinity’s postpaid third-party retailers, working closely with the in-store marketing team, indirect retail team, and in partnership with the broader brand team. This position is critical in delivering impactful, on-brand creative that supports the annual plan of record and elevates business performance. Joining Xfinity’s Retail Marketing team means joining a team that values partnership, collaboration, and a positive work environment where individual contributions are recognized and celebrated.

Requirements

• Proven experience in marketing communications in a high-volume environment
• Strong understanding of the creative development process and brand management
• Exceptional organizational skills with the ability to manage multiple projects at once
• Collaborative mindset with experience working across cross-functional teams
• Ability to think strategically while executing flawlessly
• Bachelor's Degree (or some combination of coursework and experience, or who have extensive related professional experience)
• 5-7 Years Relevant Work Experience

Nice To Haves

• Sales channel marketing experience preferred

Responsibilities

• Lead the development and deployment of in-store advertising materials including digital video, print signage, promotional kits, and merchandising displays.
• Manage the end-to-end creative development process for in-store marketing campaigns, including drive to retail toolkits ensuring alignment with business goals and brand standards.
• Develop detailed creative briefs and lead kick-off meetings with creative, strategy, and project management teams.
• Oversee creative reviews and feedback cycles, ensuring all assets are on-brand, on-message, and delivered on time.
• Represent retail on the “Field Center of Excellence” team ensuring region consistency.
• Partner with Program Management to streamline approvals and maintain timelines.
• Manage creation and updates of promotional materials.
• Coordinate Legal reviews and ensure compliance with brand and regulatory guidelines.
• Collaborate with internal teams (Retail Sales, Xfinity Creative, Strategy, GTM, Merchandising, Execution, Media), external vendors, and third-party sales partners to ensure seamless campaign delivery.
• Review campaign performance and identify optimization opportunities.
• Lead additional creative projects as assigned.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees