Manager, Retail Consultancy

PUBLICIS GROUPE•Bentonville, AR

47d•$73,910 - $85,025•Onsite

About The Position

We are seeking a Manager, Retail Consultancy to work on a large CPG client. The Manager is the owner of duties needed to support Customer project execution including leading projects end to end from briefing to media and creative development, timeline management, client and vendor relationships, communication, budget/financial management and activation including managed service. Additionally, the Manager is leading tactic specific creative development, timeline management, client and vendor relationships & communications. The Manager supports the Director on the development of strategic retailer media plans, and acts as a key liaison to retail vendor partners facilitating needed executional elements. The Manager collects past performance data, understands benchmarks, suggests program optimizations and provides oversight for tactic and program reporting. Candidate must reside within a commutable distance of Mars United Commerce's Bentonville office.

Requirements

Bachelor's degree in advertising, marketing, business, or related field
5-7 years' experience in marketing or media at retail
Proven Project Management experience
Experience working with retail media networks and media vendors
Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business
Sound decision making skills based in industry knowledge
Passion about business - always thinking of ways to improve/grow assigned client/business
Strong listening skills and attention to detail
Excellent verbal, written, presentation and interpersonal skills
Desire to dig in and do what's needed to get the job done right

Responsibilities

Work with the internal cross-functional teams (Strategic Planning & Analytics, Marilyn, Media, Client Leadership and Creative) to develop optimal and actionable strategies, concepts and tactics
Oversees and directs the work of the Sr. Account Executive and/or Account Executive assigned to the business, ensuring they are clear on assigned duties and timelines
Manage the implementation of key client projects
Build strong working relationships with assigned retailer client contacts
Manage execution of approved programs through team including ensuring all Ad Ops/tagging requirements and reporting are being executed by ad ops specialist
Work with external client vendors/agencies to execute projects as assigned
Activate and manage partnership relationships with other manufacturers or properties
Identify retailer direct and manufacturer platforms
Develop and manage project timelines and budgets
Proactively manage communication of project status and budget to client teams
Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
Manage client approval process
Measure post-promotion results using agency and client-provided data
Some travel required