Manager, Retail Consultancy

Publicis Groupe • Cincinnati, OH

4d

About The Position

We are seeking a Manager, Retail Consultancy to work on a large CPG client. The Manager is the owner of duties needed to support Customer project execution including leading projects end to end from briefing to media and creative development, timeline management, client and vendor relationships, communication, budget/financial management and activation including managed service. Additionally, the Manager is leading tactic specific creative development, timeline management, client and vendor relationships & communications. The Manager supports the Director on the development of strategic retailer media plans, and acts as a key liaison to retail vendor partners facilitating needed executional elements. The Manager collects past performance data, understands benchmarks, suggests program optimizations and provides oversight for tactic and program reporting.

Requirements

• Bachelor's degree in advertising, marketing, business, or related field
• 5-7 years' experience in marketing or media at retail
• Proven Project Management experience
• Experience working with retail media networks and media vendors
• Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business
• Sound decision making skills based in industry knowledge
• Passion about business - always thinking of ways to improve/grow assigned client/business
• Strong listening skills and attention to detail
• Excellent verbal, written, presentation and interpersonal skills
• Desire to dig in and do what's needed to get the job done right

Responsibilities

• Work with the internal cross-functional teams (Strategic Planning & Analytics, Marilyn, Media, Client Leadership and Creative) to develop optimal and actionable strategies, concepts and tactics
• Oversees and directs the work of the Sr. Account Executive and/or Account Executive assigned to the business, ensuring they are clear on assigned duties and timelines
• Manage the implementation of key client projects
• Build strong working relationships with assigned retailer client contacts
• Manage execution of approved programs through team including ensuring all Ad Ops/tagging requirements and reporting are being executed by ad ops specialist
• Work with external client vendors/agencies to execute projects as assigned
• Activate and manage partnership relationships with other manufacturers or properties
• Identify retailer direct and manufacturer platforms
• Develop and manage project timelines and budgets
• Proactively manage communication of project status and budget to client teams
• Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
• Manage client approval process
• Measure post-promotion results using agency and client-provided data
• Some travel required

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees