Manager, Regional Marketing & Communications (Southeast)

NMSS National Multiple Sclerosis Society-posted about 13 hours ago
$70,000 - $80,000/Yr
Full-time • Manager
Hybrid • Atlanta, GA
5,001-10,000 employees
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The Manager, Regional Marketing & Communications, is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. This position serves as the marketing lead for their assigned region, collaborating with local staff and cross-functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.

  • Campaign Planning and Implementation Lead the planning and implementation of regionally-tailored integrated marketing communication (IMC) plans that include omnichannel (e.g., digital, social, email, PR) dissemination tactics and aligns with strategic guidance provided by the Director.
  • Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission-driven storytelling efforts.
  • Content Customization & Brand Management Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
  • Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
  • Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
  • Project Management & Tactical Planning Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
  • Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
  • Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
  • Media Relations & Community Engagement Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
  • Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
  • Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
  • Performance Tracking & Reporting Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
  • Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
  • Cross-Functional Collaboration Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
  • Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
  • Support the coordination of MarComm “Office Hour” meetings and facilitation of training, as needed.
  • 5+ years in a management or related role
  • Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration.
  • Ability to analyze data, identify challenges, and develop effective solutions.
  • Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels.
  • Flexibility to respond to changes in the industry and environment.
  • This is a Region-based role supporting our Southeast Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings.
  • While the role offers flexibility in work location, to be considered a candidate must reside within the region the position supports (or have plans to relocate) to ensure strong local engagement and accessibility.
  • Preferred Southeast states(s) are as follows: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
  • You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees.
  • Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.
  • Not to mention, you will join an incredible mission focused team of people!
  • We’re committed to supporting the growth of every employee through a structured and transparent approach to career development .
  • We use Talent Portraits to define clear expectations, development opportunities, and advancement paths — whether you're growing as a people leader or deepening your expertise as an individual contributor.
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