Manager, Regional Event Planning & Experience

Comcast • Philadelphia, PA

9d

About The Position

The Manager, Brand Partnership Engagement plays a critical role in bringing the brand to life through immersive experiences, strategic partnerships, and hyperlocal activations. Reporting to the Senior Director, Brand Partnership Engagement, this position supports the development and execution of regional event strategies that drive consumer engagement, retention, and growth. This position will support key business leads and cross functional partners to prioritize MDU [B2C and B2B], University, Multicultural, Win Back, Network Expansion, Retail and Symphony engagement and activation planning to drive retention and growth. This role requires a balance of strategic thinking, creative problem-solving, and operational excellence. The Manager will collaborate with cross-functional teams and agency partners to ensure every activation reflects the brand’s voice and values, while delivering measurable impact.

Requirements

• 5–7 years of marketing experience, with a focus on experiential or event marketing.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Experience collaborating with cross-functional teams and external agencies.
• Excellent communication and presentation skills.
• Ability to travel as needed.

Responsibilities

• Experiential Planning & Execution Support the development and implementation of the annual experiential marketing roadmap across national and regional markets.
• Manage day-to-day planning and execution of events, activations, and partnerships for priority segments (MDU, University, Multicultural, Win Back, Network Expansion, Retail, Symphony).
• Serve as on-site lead for select events and activations, ensuring flawless execution and brand consistency.
• Creative Development & Brand Storytelling Collaborate with internal teams (Brand, MarCom, Social, Media, PR) and agency partners to ideate and execute high-impact activations.
• Ensure all experiences are authentic, memorable, and aligned with cultural trends and seasonal opportunities.
• Cross-Functional Collaboration Partner with Go-to-Market, Sales, Partnership Strategy and Retail teams to align experiential efforts with business priorities and conversion goals.
• Work closely with social and content teams to amplify activations and drive earned media and influencer engagement.
• Operational Management Manage budgets, timelines, and vendor relationships for assigned projects.
• Create efficiencies through regional alignment on assets, toolkits, and processes.
• Track KPIs and report on event performance, including engagement, lead generation, and ROI.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.
• That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level