Manager, Public Relations

Brother USA-posted 3 months ago
$105,000 - $125,000/Yr
Full-time • Manager
Bridgewater Township, NJ
1,001-5,000 employees
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The Manager, Public Relations & Ambassador Marketing oversees the Public Relations and Ambassador Marketing functions, including their execution across various brand channels such as social, paid, and others for Brother and its subsidiaries. The role manages communication activities, demonstrates strategic thinking, leadership, and creative storytelling in their management approach. In addition, this role oversees the development, implementation, and reporting of strategic and tactical B2C and B2B Public Relations and Ambassador-related programs. Efficient and effective management of their associated budgets are essential to the function. The Manager drives planning efforts with alignment from key stakeholders in business and marketing/media to implement and measure programs. Lastly, the role partners with teams and agencies to achieve business objectives and strategic initiatives for Brother and all its business units and subsidiaries.

  • Develop, lead, and continuously refine an integrated PR strategy that aligns with Brother’s overarching business goals, brand positioning, and marketing priorities.
  • Create and own a comprehensive PR playbook outlining processes, media engagement protocols, messaging templates, and best practices for consistent execution across all business units.
  • Lead proactive storytelling efforts that highlight Brother’s innovation, leadership, and unique value propositions in priority verticals, ensuring a steady pipeline of thought leadership and brand-building stories.
  • Partner with cross-functional leaders and BU teams to identify newsworthy opportunities, product innovations, partnerships, and initiatives that will resonate with media and target audiences.
  • Ensure all PR content, from press releases to executive commentary, is aligned with brand tone, voice, and messaging standards.
  • Partner closely with and manage our PR agency to build, strengthen, and maintain deep relationships with top-tier national, trade, and local journalists, editors, bloggers, and industry influencers.
  • Collaborate with the agency to develop tailored media pitches and creative story angles designed to secure high-quality, high-impact coverage in relevant outlets.
  • Coordinate with the agency to plan and manage media briefings, interviews, desk-side meetings, and press events that maximize media engagement and elevate Brother’s brand visibility.
  • Oversee and manage the product review program with media, ensuring strategic seeding of products, timely follow-ups, and optimal coverage results.
  • Monitor the media landscape daily, in partnership with the agency, for opportunities to proactively position Brother within trending stories, industry developments, and relevant news cycles.
  • Lead the PR strategy and execution for major product and service launches, including campaign planning, press release development, media pitching, and securing media coverage.
  • Collaborate with marketing, social media, and paid media teams to ensure PR activity is integrated into broader campaign strategies, amplifying reach and impact.
  • Identify and leverage strategic partnerships, events, and speaking opportunities to enhance launch visibility and position Brother as an innovator in the space.
  • Develop and maintain a crisis communications framework with key stakeholders, including escalation protocols, holding statements, and response templates.
  • Serve as a primary PR lead during crisis situations, providing timely, accurate, and brand-protective responses to media and stakeholders.
  • Counsel executives and internal stakeholders on issues that could impact brand reputation, ensuring a unified and strategic approach to sensitive matters.
  • Define and track meaningful KPIs that go beyond impressions, focusing on metrics such as message pull-through, sentiment, share of voice, audience engagement, and referral traffic.
  • Deliver regular PR performance reports with actionable insights to refine strategies, improve results, and inform leadership decision-making.
  • Conduct competitive benchmarking to evaluate Brother’s PR performance relative to key competitors and industry leaders.
  • Bachelor's Degree (or equivalent experience) in Business, Marketing, Journalism, Communications, PR, or related field.
  • 7+ years of experience in a combination of relevant experience spanning managing public relations activities and strategy/implementation in a corporate or agency organization.
  • Experience managing agencies, a budget, and a diverse product portfolio.
  • Strong knowledge of traditional PC and Apple business and creative software suites.
  • Strong knowledge of public relations and influencer marketing best practices, strategies, and tactics.
  • Strong knowledge of social media channels, including but not limited to: Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.
  • Strong communication skills (verbal, written, interpersonal).
  • Collaboration skills, with the ability to work in a wide variety of stakeholders to achieve organizational goals.
  • Attention to detail and follow-up ability.
  • Master's Degree in Business, Marketing, Journalism, Communications, PR, or similar field.
  • Knowledge of Media Tracking Platforms like: Cision, Hubspot or Meltwater.
  • Knowledge of Digital PR Tools Prowly, Muck Rack, Prezly or Critical Mention.
  • Knowledge of the office equipment B2C / B2B markets.
  • Healthcare and wellness coverage.
  • Life and disability insurance.
  • 401(k) with employer match.
  • Tuition reimbursement.
  • Paid time off.
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