Manager Public Relations, Merchandising Strategy & Category Support - (Hybrid - Seattle, WA)

Nordstrom•Seattle, WA

11d•$121,000 - $199,000•Hybrid

About The Position

About the Role: Nordstrom is seeking a dynamic and experienced PR Manager to lead high-level merchandising category support across several key categories including but not limited to women’s apparel, accessories, shoes, and more. This role will also involve driving a strategy around organic influencer engagement to support all Brand PR initiatives, and partner with the Nordstrom Media Network on brand events. The ideal candidate will have a strong background in public relations, excellent communication skills, and a passion for the fashion and retail industries, and a strong understanding of the digital and social media landscape.

Requirements

8-10 years of experience in PR, public relations, or related field.
Fashion/beauty/retail/lifestyle/consumer PR experience preferred.
Proven track record of developing and executing integrated PR strategies and securing high-impact media coverage.
Strong media relations experience and a deep understanding of the media landscape with established contacts across fashion retail, and consumer media.
Deep understanding of the social media and influencer landscape, including organic influencer strategy development and relationships with key influencers.
Experience ideating and executing creative campaigns and events that drive brand awareness.
Excellent written and verbal communication skills, with a talent for storytelling.
Strategic thinker with a proactive, solution-oriented mindset and ability to respond effectively in high-pressure situations.
Strong cross-functional collaboration skills, with experiencing working closely with marketing, merchandising, and external brand partners.
Familiarity with Nordstrom’s brand and customer experience philosophy.

Responsibilities

Partner with the PR Director and team to develop and implement integrated PR strategies that drive awareness and engagement across Nordstrom’s key merchandise categories.
Cultivate and maintain strong relationships with fashion, retail, lifestyle media, influencers, and key industry stakeholders.
Maintain a strong fluency on the media and social media landscape and possess a strong sense of relevancy for industry trends, pop culture, and current events.
Serve as liaison between Nordstrom and external brand partners to align on messaging, best practices, and media opportunities.
Collaborate cross-functionally with divisional marketing and merchants to align messaging and strategic priorities and ensure consistency.
Write press releases and pitches, communication strategies, messaging for internal and external audiences.
Effectively respond to media inquiries, exercising independent decision making and strong judgement.
Pitch and secure press coverage across print, digital and broadcast media landscapes.
Research and route coverage, as appropriate.
Drive thought leadership, leveraging merchant leaders and fashion office spokespeople for media opportunities.
Ideate and develop innovative and creative event concepts that help amplify press opportunities to highlight key brand launches.
Develop a cohesive organic influencer strategy to support the broader brand PR team, serve as a trusted partner to influencer and social media marketing teams.
Support, coaching and development of two direct reports to ensure effective work and progress against growth goals.
Manage budgets to drive efficiencies and continuous improvement within the organization.