Manager Public Relations, Fashion & Beauty and Merchandising Strategy (Hybrid - Seattle, WA)
About The Position
This role is on-site in Seattle, WA at the Nordstrom headquarters. Candidates must be in Seattle, WA or be able to relocate. (Relocation will be provided.) About the Role: Nordstrom is seeking a dynamic and experienced PR Manager to lead high-level merchandising category support across several key categories including but not limited to beauty, women’s apparel, accessories, shoes, and more. This role will also involve driving a strategy around organic influencer engagement to support all Brand PR initiatives, and partner with the Nordstrom Media Network team on brand events. The ideal candidate will have a strong background in public relations, excellent communication skills, a passion for the fashion and retail industry, and a strong understanding of the digital and social media landscape.
Requirements
- 8-10 years of experience in PR, public relations, or related field.
- Fashion/beauty/retail/lifestyle/consumer PR experience preferred.
- Proven track record of developing and executing integrated PR strategies and securing high-impact media coverage.
- Strong media relations experience and a deep understanding of the media landscape with established contacts across fashion, retail, and consumer media.
- Deep understanding of the social media and influencer landscape, including organic influencer strategy development and relationships with key influencers.
- Experience ideating and executing creative campaigns and events that drive brand awareness.
- Excellent written and verbal communication skills, with a talent for storytelling.
- Strategic thinker with a proactive, solution-oriented mindset and ability to respond effectively in high-pressure situations.
- Strong cross-functional collaboration skills, with experiencing working closely with marketing, merchandising, and external brand partners.
- Familiarity with Nordstrom’s brand and customer centric philosophy.
Nice To Haves
- Fashion/beauty/retail/lifestyle/consumer PR experience preferred.
Responsibilities
- Partner with the PR Director and team to develop and implement integrated PR strategies that drive awareness and engagement across Nordstrom’s merchandise categories.
- Cultivate and maintain strong relationships with fashion, retail, lifestyle media, influencers, and key industry stakeholders.
- Maintain a strong fluency on the evolving media and social media landscape.
- Possess a strong sense of relevancy for industry trends, pop culture, and current events.
- Serve as liaison between Nordstrom and external brand partners to align on messaging, best practices, and media opportunities.
- Collaborate cross-functionally with divisional marketing and merchants to align messaging and strategic priorities and ensure consistency.
- Write press releases and pitches, communication strategies, messaging for internal and external audiences.
- Effectively respond to media inquiries, exercising independent decision making and strong judgement.
- Pitch and secure press coverage across print, digital and broadcast media landscapes.
- Research and route coverage, as appropriate.
- Drive thought leadership, leveraging merchant leaders and fashion office spokespeople for media opportunities.
- Ideate and develop innovative and creative event concepts that help amplify press opportunities to highlight key brand launches.
- Develop a cohesive organic influencer strategy to support the broader brand PR team, serve as a trusted partner to influencer and social media marketing teams.
- Support, coaching and development of two direct reports to ensure effective work and progress against growth goals.
- Manage budgets to drive efficiencies and continuous improvement within the organization.
Benefits
- Medical/Vision
- Dental
- Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
- 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
