Manager, Product Merchandising

SEGA OF AMERICA INC•Burbank, CA

60d•$95,000 - $115,000•Hybrid

About The Position

This is an exciting opportunity to lead the merchandise strategy for SEGA of America’s in-person events. From planning to execution, this role will serve as the lead and key driver of the strategy for merchandise plans at SEGA events. This role will take the lead in planning, managing and executing merchandise programs at events such as pop-up shops, consumer shows, concerts, etc.

Requirements

Minimum of 5 years of experience in merchandising, licensing, or a related field
Proven and successful background in merchandise planning for consumer events
Understanding of Japanese business culture and market dynamics
Ability to operate independently, taking initiative and providing updates to stakeholders
Experience in curating compelling product assortments that drive sales
Ability to set pricing strategies that balance competitiveness and profitability
Knowledge of cost structures and margin optimization
Understanding of SKU productivity and lifecycle management
Ability to develop and execute merchandise strategies aligned with brand goals
Strong forecasting skills to anticipate demand and plan inventory accordingly
Proficient in analyzing sales data, market trends, and consumer behavior
Skilled in identifying opportunities for growth and areas for improvement
Analytical mindset with strong problem-solving abilities.
Bachelor's degree in Marketing, Business, or a related field

Nice To Haves

Experience in the entertainment industry, particularly in the video game sector
Background in international licensing or merchandising
Knowledge of digital marketing and e-commerce
Master's degree is a plus

Responsibilities

Be the assertive key driver of merchandise strategies for SEGA consumer events by being proactive about planning the merch strategy and securing alignment from internal stakeholders
Develop and implement effective merchandising plans based on market trends, consumer insights, and competitive and cost analysis.
Collaborate with SEGA Japan as needed to coordinate line plans and promotional strategies
Own the key contributor role in events meetings when the topic of merchandise is discussed by sharing the strategy you are developing and executing
Lead the planning, execution, and evaluation of events and pop-up shops to enhance brand awareness and drive sales.
Oversee all aspects of event execution, including logistics, vendor coordination, and promotional activities.
Supervise product design, development, and promotional approvals, ensuring alignment with brand guidelines and market needs.
Work closely with Sega Japan and internal teams to maintain product quality and consistency.
Demonstrated experience managing the full product development lifecycle from concept through execution including cross-functional coordination, timeline management, and delivery of consumer-ready merchandise
Maintain a keen knowledge and understanding of merchandise trends at consumer events
Conduct ongoing research on market trends, consumer preferences, and competitive landscapes to inform decision-making.
Analyze sales data and consumer feedback to identify areas for improvement in product strategies and marketing efforts.
Lead post-mortem preparations after each SEGA event where merchandise is sold
Other Duties as Assigned