Manager, Product Marketing - Research

Walmart • Bentonville, AR

126d • $80,000 - $155,000

About The Position

As a Manager in Product Research, you will support research across different customer areas to help inform marketing, product, and strategy on customer-centric initiatives. You will use your knowledge of facilitation and stakeholder management to collaborate with partners, facilitate and guide strategy conversations, embed customer-centric approaches into both current and future efforts while conducting both generative and evaluative research efforts. You will use your great strengths in storytelling to share your research point of view in a compelling, convincing manner to the broader team. You will work with partners to determine a shared plan forward to address research goals and questions across complex business areas. As a Manager on the New Propositions team, you represent the core needs of our customers to help our partners understand customer motivations, pain points, and mental models. These insights will directly inform emerging products and experiences such as GenAI and Extended Reality. You will oversee research and collaborate with partners to inform product strategy and research methodology to inform our omni-channel customer experiences.

Requirements

• Bachelor's degree in business administration, marketing, or related field; OR 4 years' experience in business administration, marketing, or related field.
• 4+ years experience in user research, business marketing, or related field.

Nice To Haves

• 6+ years experience in user research.
• Experience with psychology, sociology, anthropology, cognitive science, design.
• Experience with artificial intelligence, computer science, or human-computer interaction.

Responsibilities

• Craft a strategic research roadmap using a broad toolkit of in-person and remote research methods including interviews, un-moderated studies, field studies, participatory design, co-creation, diary studies, surveys, and usability testing.
• Guide research at multiple altitudes of data using varied approaches including qualitative, quantitative, generative and evaluative research methodologies.
• Solve complex problems with curiosity and openness.
• Proactively solicit and leverage competitive research, data, and analytics to inform design and business strategy.
• Think holistically through the entire ecosystem of end users and competitors.
• Switch gears from deep design thinking to rapid-fire execution.
• Communicate and present research findings effectively, both written and verbal.

Benefits

• Health benefits including medical, vision and dental coverage.
• Financial benefits including 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program for full-time and part-time associates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Education Level: Bachelor's degree