Manager, Product Analytics & Experimentation

H&R Block

89d • $125,500 - $200,800

About The Position

As the Manager of Product Analytics & Experimentation, you will be the driving force behind our experimentation strategy and Adobe Analytics tagging excellence for our Digital Consumer Tax Products. You’ll own the development of a comprehensive experimentation roadmap, implement and govern tagging standards, and embed these practices across product teams to accelerate learning and innovation. Your expertise in data analysis will generate actionable insights that optimize user experience and conversion. You will be both a practitioner and an evangelist - maturing our analytics capabilities, training teams, and fostering a culture of evidence-based decision-making. Your leadership will ensure experimentation and a culture of learning becomes a core engine for product growth.

Requirements

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
• 5+ years in digital experimentation, with proven impact on product outcomes
• Proficiency in Adobe Analytics, Adobe Launch, AEP, Customer Journey Analytics, and other relevant tools
• Strong understanding of A/B testing and multivariate testing methodologies
• Ability to transform complex data into clear, actionable insights
• Exceptional verbal and written skills with a record of presenting to executives and aligning stakeholders
• Demonstrated success leading cross-functional initiatives from concept to execution

Responsibilities

• Establish tooling and deployment approaches (e.g., server- vs. client-side for Adobe Target) and lead execution
• Collaborate with product, engineering, and design to integrate experimentation and tagging strategies into roadmaps and workflows
• Maintain clear, accessible documentation for all tagging and experimentation processes to drive adoption and alignment
• Create and enforce a rigorous validation process to guarantee data quality and trustworthiness
• Champion efficiency, scalability, and continuous improvement in experimentation and tagging
• Manage escalations, guide cross-functional teams, and present insights and recommendations to senior leadership
• Mentor teams, upskill stakeholders, and actively advocate for experimentation and analytics as a strategic capability across the organization

Benefits

• Competitive compensation and benefits to support your health and well-being
• Medical and prescription drug coverage
• Participation in the H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• Virtual fitness center programs
• Associate discount program
• Business Travel Accident Insurance
• Associate Tax Prep benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees