Manager, Pre-Mix Shopper Marketing
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About The Position
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future! Join us to create a career worth celebrating! Pre-Mix is one of Diageo’s top three critical priorities. Winning in Pre-Mix is critical to maintaining share, as Pre-Mix is outpacing all other categories of spirits. Pre-Mix will be responsible for a projected 81% of all spirits growth over the next three years. 70% of Pre-Mix flows through the Retail Channel, so a tight shopper marketing strategy and subsequent programing is a critical component to winning. We are looking for a dynamic and high-energy self-starter to lead Shopper Marketing. This person will guide strategic & creative deployment of brands across several key National Account customers. The role develops and implements customer specific retail programs intended to drive traffic, increase basket, and/or increase conversion and is responsible for working across the team to develop industry leading selling support materials and tools to enable Every Day Great Execution across brand, channel and category to be used by field activation, sales and distributor teams. This role will work cross functionally with many internal and external partners in order to deliver best in class, quality sales support that is grounded in fact-based insights leveraging category, shopper and consumer insights that support retail leading to placements of Diageo brands on the shelf, on the floor for existing and new items across entire Diageo Pre-mix portfolio. As a team, we are also moving in a direction where we are building and performing big, scalable insight driven programs that can be implemented along the full path to purchase and across Retailer physical and digital channels.
