Manager, Portfolio Initiatives, Insights & Measurement

NBCUniversalNew York, NY
4d$95,000 - $120,000Hybrid

About The Position

The Advertising & Partnerships Insights & Measurement (I&M) organization seeks a Manager to join the growing Portfolio Initiatives team. You will play a key role in leading the Measurement Strategy for our innovative measurement product suite. The Portfolio Initiatives team has traditionally been focused on centralizing I&M support of wider Ad Sales GTM, Thought Leadership, and executive led initiatives. The team recently expanded its responsibilities, now owning commercialization and strategy for our innovative Measurement solutions – including our always on measurement suite, audience insights tool, and centralized insights portal. In partnership with the Senior Director of Portfolio Initiatives, you will be responsible for supporting the strategic product cycle for these solutions, including ingesting customer or sales feedback, identifying the value proposition and ideal customer segments for new solutions, prioritizing enhancements based on business needs, and working with Sales Enablement to bring these solutions to market. This includes building sales materials, rolling out training, and providing external representation of these solutions.

Requirements

  • Four-year degree (B.A., B.S.) from an accredited college or university
  • 5+ years’ experience in ad sales measurement, product strategy, product management, product marketing, or project management roles at an Ad Tech/MarTech company, Digital Media Agency, Consulting/Strategy firm or Tech company
  • Significant experience leading cross-functional workstreams within highly matrixed complex organizations
  • Quickly grasp complex concepts and distill key information for internal or external clients
  • Keen interest in working within a fast-paced and evolving media and ad tech landscape
  • Strong handle of cross platform ad measurement methodologies and trends (e.g. brand lift, attribution, MMM, incrementality), privacy-centric ad tech tools and interoperability (e.g. data clean rooms) and other ad tech solutions (e.g. programmatic, contextual alignment, audience targeting, ad innovation).
  • Experience and comfortability developing and presenting strategic product plans directly with executive leadership
  • Strong research and analytical skills: ability to structure analysis and correctly interpret data to create a compelling narrative that accurately addresses the business challenge at hand
  • Master of Microsoft Office suite (PPT, Excel, Word)
  • Willingness to partner with fast-paced, high performing sales & marketing teams

Nice To Haves

  • Experience within performance-driven advertising environments
  • Interest in creative storytelling, data visualization and presentation development with a client-focused mindset
  • Desire to be a strategic, critical thinker who is focused on creating actionable insights is a plus
  • A proactive self-starter with an innate curiosity, bias for action, and a desire to push beyond the status quo
  • A proven multi-tasker with the ability to manage numerous projects in a fast-paced, deadline-driven environment
  • Sense of urgency to ensure deadlines and expectations are met
  • Ability to work independently and as part of a team
  • Rigorous attention to detail
  • Strong oral and written communication skills
  • Works well under pressure and efficiently meet deadlines across multiple projects
  • Proven ability to navigate a matrixed organization and cultivate strong working relationships across departments
  • Ability to think innovatively and outside the box

Responsibilities

  • Manage cross-functional projects and initiatives from concept to completion, ensuring progress against milestones and accountability for outcomes. Track follow-up items and drive timely completion across stakeholders.
  • Synthesize complex data and qualitative insights into clear, persuasive narratives that tie key product value propositions with overarching ad sales pillars
  • Become a subject matter expert on NBCU Ad Sales Measurement product suite and roadmap, be able to clearly communicate role of each solution for advertisers and for NBCU and serve as a “go to” for stakeholders in support of questions, clarification, support.
  • Serve as a trusted partner to senior leadership by leading priority, executive sponsored cross-functional workflows
  • Prepare and brief leadership periodically on workflow status; be able to effectively build executive or external facing materials and filter noise to communicate key points
  • Centralize communication of key initiatives across stakeholder and partner teams, identifying points of connection and ensuring collaborative cross-functional environment
  • Create high-quality, visually compelling presentations and materials that clearly communicate strategic initiatives, business updates, and executive messaging

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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