Manager, Platforms Analytics

Google•New York, NY

12h•$138,000 - $205,000

About The Position

In this role, you will oversee a center of excellence model and serve as the team’s subject matter expert. Leveraging your quantitative expertise in advanced analytics, experimentation and measurement you will empower large customers, agencies, and digital channel partners with the requisite data and insights to achieve their business goals with Google Marketing Platform tech adoption and media buying. This involves orchestrating high-impact customer engagements in collaboration with Google's ad sales teams, and advocating best practices to activate, measure and quantify performance. Furthermore, you will be a key cross-functional partner to sales operations, product, and engineering to develop case studies and provide critical feedback to improve solutions. You will act as a strategist to explore and uncover opportunities for better marketing results. You will possess profound expertise in marketing science and the digital media ecosystem. Your role demands a demonstrable track record of cultivating influential relationships with executive stakeholders, deftly navigating various cross-functional environments, managing initiatives, and articulating compelling, data-driven narratives. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Requirements

Bachelor's degree or equivalent practical experience.
10 years of experience in marketing analytics, strategy consulting, financial modeling, or statistical analysis.
5 years of experience in a sales leadership and people management role, including coaching, mentoring, and team development.

Nice To Haves

Experience with marketing analytics tools (e.g., experimentation frameworks, attribution models, measuring incrementally, statistical approaches, SQL, R, Python etc.).
Experience working with Google marketing platform, especially display and video 360 and campaign manager 360.
Experience with Google Cloud, BigQuery, or other public cloud data warehouses.
Experience in marketing experiments and statistical analyses to identify insights and measure return on investment.
Experience in leveraging advertising technology to build scalable activation and measurement solutions for sales, marketing, or agency organizations.
Ability to effectively collaborate and communicate cross-functionally with all levels of management internally and externally.

Responsibilities

Manage a team that develops and owns the strategy for advanced activation and measurement use cases to drive revenue growth of Google Marketing Platform.
Cultivate and manage executive-level relationships with internal stakeholders including Programmatic Sales, Google Marketing Platform ad tech Sales, Data Measurement and Analytics teams, Product, and Sales Operations to ensure alignment with market/client needs and coordinated execution.
Represent the market, synthesizing and distilling learnings across customer engagements and research to influence Google sales and product strategies.
Uplevel Google and customer (advertiser/agency/partner) knowledge through high impact workshops, playbooks and perspectives.
Develop and amplify thought leadership monetizing media and measurement use cases through scaled sales channels, product forums, and industry events/articles.