Manager, Planning

IPG Mediabrands•New York, NY

2d•$80,000 - $85,000

About The Position

As Manager, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Requirements

Confident presentation skills in internal and client meetings
Mastery of syndicated research sources, planning tools, and media math
Solutions driven with strong trouble shooting skills
Excellent written and verbal skills
Well organized and manages timelines with others
Strong knowledge of industry trends and planning/measurement models
Understanding of marketing and communications process
Ability to work autonomously and in a group
3-5 years of experience in media planning with knowledge of across various channels, national/local scope (to be customized by hiring team)
Skilled knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
Success in managing junior staff and ability to manage up to leadership

Responsibilities

Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams
Supervise development and implementation of targeted, innovative media solutions consistent with media strategies
Leverage performance and measurement insights to inform plan recommendations and optimizations
Create external briefing documents aligned with plan parameters, objectives and strategies
Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix
Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings
Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs
Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations
Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations