Manager, Personalization Strategy and Execution

Sally Beauty Holdings • Plano, TX

4h • Hybrid

About The Position

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
About the role
SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually. This role will be responsible for planning, executing, and delivering the personalization roadmap across the SBH ecosystem. By partnering with CRM strategy, Ecommerce leadership, Digital, development, and analytics teams, you will bring a customer-focused digital experience to life.

Requirements

• Bachelor’s degree in Business, Technology, or a related field
• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
• 3-5 years of experience in product management, business analysis, or project management
• Strong understanding of digital marketing channels, tools, and best practices
• Data driven; must understand how to make decisions using performance metrics
• Experience with backlog management preferably in Jira
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Ability to create reports to share with leadership that succinctly inform on progress

Nice To Haves

• Experience with data driven test and learn methodology and practice preferred
• Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred

Responsibilities

• Prioritize and maintain a personalization roadmap to be executed by the Personalization development team
• Collaborate with digital business teams to build requirements for new customer experiences across a multi-channel ecosystem
• Create user stories clearly articulate program features, personalization campaigns, and business support functions
• Generate customer insights from data to guide strategic direction of personalized experiences
• Identify opportunities for personalization to improve customer experiences across channel
• Manage dependencies with related stakeholder teams and plan into quarterly execution
• Communicate domain milestones and campaign status with leadership
• Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
• Supports two business units under the direction of the Personalization Strategy Lead
• Work closely with both the Sr. Experimentation Manager as well as the analytics leads to ensure experiences are coordinated, optimized, and measurable across channels

Benefits

• We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match.
• In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus.
• Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level