Manager, Personalization Analysis & Operations

Sally Beauty Supply • Denton, TX

51d • Hybrid

About The Position

SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually. This role will be responsible for tracking and monitoring the effectiveness of personalization experiences and supporting the setup and measurement of new personalization tests as well as supporting ongoing updates to personalization experiences. "At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."

Requirements

• Bachelor's degree in Mathematics, Business, Technology, or a related field
• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
• 3-5 years of experience in web analytics, business analysis, or statistical background.
• Strong understanding of digital marketing channels, tools, and best practices
• Data driven; must understand how to make decisions using performance metrics
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Ability to create reports to share with leadership that succinctly inform on progress
• Experience with data driven test and learn methodology and practice preferred
• Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred

Nice To Haves

• GA4 experience is a plus

Responsibilities

• Accountable to coordinating the test and measurement setup and tracking of new personalization tests as well as the tracking and reporting of the personalization tests and overall progress
• Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends
• Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development
• Generate customer insights from data to guide strategic direction of personalized experiences
• Collaborate with digital business teams to build business hypothesis leveraging deep understanding of customer behavior and strategize improvements to web performance.
• Identifying opportunities for optimizations on personalization experiences
• Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
• Supports two business units under the direction of the Personalization Strategy Lead
• Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels

Benefits

• medical
• dental
• vision
• life Insurance
• paid vacation and sick days
• paid holidays
• tuition reimbursement
• 401(k) with company match
• in house salon with complementary services
• varied selection of food options at our corporate campus
• Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Health and Personal Care Retailers
• Number of Employees: 5,001-10,000 employees