Manager, Performance Analytics - BW
About The Position
JOB PURPOSE Serve as the senior analytics lead for national media, owning the development of measurement frameworks, performance analysis, and strategic insight generation that guide investment decisions across our Beauty & Wellbeing portfolio. You will translate complex data signals into clear narratives that shape brand strategy, elevate media effectiveness, and unlock growth opportunities across channels. You will lead and coach a team of Associate Managers who act as dedicated analytics partners to our brands, ensuring rigor, quality, and consistency in how measurement is executed and insights are applied. Through thought leadership, cross-functional influence, and disciplined analytic stewardship, you will ensure each brand benefits from a measurement approach that is tailored, actionable, and connected to business outcomes. You will work closely with Media, Planning, Creative, Retail, Data, and Agency partners to drive a unified understanding of performance and to embed data-driven decision-making into planning, activation, and optimization workflows. As a subject matter expert, you will advance our measurement capabilities, strengthen our analytic foundations, and champion continuous improvement across the full media ecosystem. Our Beauty & Wellbeing Business Group is reinventing how we connect with consumers, creating demand for our products through digital-first, culturally-led activations that drive desire. In the US, this vision is brought to life across some of the world’s most trusted and influential beauty brands: Dove, TRESemmé, Nexxus, SheaMoisture, and Vaseline—and your leadership will play a critical role in shaping how these brands show up, perform, and grow in an increasingly complex media environment.
Requirements
- 6+ years in media analytics, marketing science, or related fields (consumer goods experience preferred).
- Demonstrated leadership of analytics teams and cross-functional projects.
- Strong understanding of media measurement, ROI modeling, and campaign analytics.
- Well-versed in major media platforms such as Google, Meta, TikTok, and others, with hands-on experience leveraging these channels for campaign execution and optimization.
- Hands-on experience
- Excellent storytelling, communication, and stakeholder management skills.
- Familiarity with syndicated and retailer data (e.g., Nielsen, Vivvix, Pathmatics, Circana) is a plus.
Nice To Haves
- Understanding of the evolving retail media landscape, including Amazon/AMC, Walmart Connect, and Target/Roundel
- Understanding of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms)
- Advanced proficiency with data visualization (Power BI, Tableau), cloud data platforms (Azure, AWS, GCP), and analytics tools (SQL, Python, Databricks)
Responsibilities
- Manage the implementation of media measurement frameworks, ensuring proper setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness.
- Collaborate with a team of analysts and internal stakeholders (e.g., Marketing, Customer Development, Data Engineering) and external partners/agencies.
- Work across teams to advance the automation and visualization of media performance data, ensuring timely delivery of actionable insights to stakeholders.
- Guide the development of predictive models and advanced analytics solutions for media mix optimization, audience segmentation, and channel performance.
- Champion the adoption of new tools, methodologies, and best practices in media analytics.
- Manage relationships with research and media agencies, ensuring alignment on KPIs and learning agendas.
- Present complex findings to senior leadership, translating analytics into clear business narratives and recommendations.
- Works closely with Data Engineering (for data and dashboards) and Advanced Analytics (for methodology and experimentation). Does not own data pipeline development or statistical model design.
Benefits
- Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
