(IMSA) Manager, Partnership Marketing

NASCAR•Daytona Beach, FL

About The Position

The Manager, Partnership Marketing position will be focused on the day-to-day management of assigned automotive partnerships, organizing, and creating activation strategies for partners at and away from events, managing the flow of deliverables and contractual obligations associated with partners, delivering high-quality programs with measurable business impact. Additionally, position will be expected to contribute and support other areas of department responsibilities such as partnership communications and event management.

Requirements

Bachelor’s degree in business, Marketing, Sports Management, or related field, or equivalent experience.
Minimum 3 years of experience in partnership marketing, sponsorship activation, account management, sports/motorsports/entertainment marketing, agency event marketing, or related field.
Partnership Strategy, Activation & Account Management Experience supporting and managing corporate partnerships, including onboarding, activation execution, contract fulfillment, reporting, and renewals.
Working knowledge of partnership marketing strategy and sponsorship activation best practices.
Familiarity with sponsorship assets and revenue drivers (signage, hospitality, digital/social integrations, premium experiences, etc.).
Experience assisting with the planning and execution of partner activations and events, including on-site support.
Ability to contribute creative ideas that enhance marketing and activation campaigns.
Ability to manage day-to-day partner communication while balancing internal priorities and client expectations.
Builds positive relationships with clients, vendors, and internal stakeholders.
Cross-Functional Collaboration & Project Management Demonstrated ability to lead smaller projects while contributing to broader team initiatives.
Experience collaborating cross-functionally with sales, marketing, operations, and event teams.
Strong organizational and time management skills, with the ability to manage multiple projects and deadlines simultaneously.
Detail-oriented and proactive in identifying, resolving, or escalating issues as needed.
Comfortable working independently and within a team environment, demonstrating professional maturity while maintaining personable engagement
Communication & Professional Skills Strong written, verbal, and interpersonal communication skills.
Comfortable presenting in small group or client settings.
Experience supporting reporting efforts, revenue tracking, and post-event recaps.
Able to think quickly, adapt to change, and work effectively in a fast-paced environment.
Positive attitude, strong work ethic, and willingness to take initiative.
Proficient / Experienced in the following programs and platforms: Microsoft Office Suite, Canva, Constant Contact or similar E-Mail Marketing Platform

Nice To Haves

Exposure to / experience working with automotive brands or professional sports league environments preferred.
Familiarity with Adobe Creative Cloud, and Event Marketing Software (Cvent) is a plus

Responsibilities

Partnership Management Serve as primary contact for assigned partners with responsibility for establishing and nurturing day-to-day relationships with assigned partners
Develop, fulfill and execute onboarding and renewal of partnership contracts
Manage, organize and distribute contractual assets in order to support effective at-track activation for partners including but not limited to credentials, hospitality passes, parking passes, VIP experiences and other elements.
Develop a thorough understanding of partner’s business and proactively suggest ways that IMSA can support their objectives.
Develop marketing activation programs outside the agreement, helping partner further leverage their IMSA investment and placing IMSA in front of new audiences.
Identify areas for incremental investments that align with partner’s business objectives
Prepare and present partner recap reports illustrating successful delivery and value of partnership
Partnership Communications Supporting the development, management and execution process for creation and timely distribution of key industry insights and updates, event resource materials, marketing materials, support collateral, and other related documents for internal and external stakeholders.
Support of RSVP and guest list management for events and other means of organizing and effectively determining appropriate internal and external communication methods and timing to effectively prepare the Marketing Department and Senior Management staff for each event.
Perform quality work within deadlines.
Event Management Support the development, management and at-track/onsite execution Partner VIP experiences and activities such as Pit Tours, Hot Lap Rides, Starter Stand visits, etc.
Interact professionally with employees, customers, vendors, and partners by providing superior care and service, internally and externally.
Attend IMSA race events and Corporate Partnership events as determined necessary and approved by the Director, Partnership Marketing.