Manager, Paid Social
About The Position
Open Influence, a leader in influencer marketing, is looking for a Manager, Paid Social to join our growing team. In this remote, U.S.-based role, you will play a critical role in executing and optimizing paid social campaigns that amplify influencer content for some of the world's most recognizable brands. IMPORTANT: To qualify for this role, you must have experience using Facebook Ads Manager to manage paid social campaigns. WHO WE ARE Open Influence is a global, award-winning creator marketing company, providing premium, end-to-end creator marketing solutions. Since 2013, we have been pioneering the creator economy, executing social-first strategies for over 1,500 top brands—including Uber, Subaru, Coca-Cola, AT&T, and Disney. As a platform-agnostic and talent-agnostic partner, we connect brands with the right creators, on the right channels, to drive measurable impact and business growth.The company’s proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 500 million pieces of content. Additionally, OI’s suite of workflow management tools makes it easy to track progress and manage communication.Top brands we have proudly worked with include Under Armour, Google, Puma, P&G, Hyundai, Unilever, SoFi, Universal Studios, and Facebook.
Requirements
- 3-4 years of experience managing paid social campaigns, specifically on Facebook/Instagram, TikTok, and/or Twitter.
- Expertise in Facebook Ads Manager is required.
- Strong analytical skills with the ability to interpret campaign data and translate insights into action.
- Excellent verbal and written communication skills.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
- A proactive, self-starter mindset with a passion for social media and digital advertising.
Nice To Haves
- Agency experience preferred.
- Experience managing direct response or performance-based campaigns is a plus.
- Bachelor’s degree in Marketing, Communications, Business, Economics, or a related analytical field is preferred.
- Based in Los Angeles or New York.
Responsibilities
- Develop, execute, and manage paid social media campaigns across Facebook, Instagram, TikTok, Snapchat, YouTube, Twitter, and other emerging platforms.
- Work closely with platform representatives to unlock exclusive opportunities and stay ahead of social media trends.
- Analyze campaign performance, set KPIs, and provide data-driven recommendations to optimize results.
- Continuously monitor and adjust strategies, including budget allocations and targeting parameters, to maximize campaign impact.
- Collaborate with internal teams (Account Management, Sales, Creative) to align paid media efforts with influencer marketing initiatives.
- Set up, manage, and report on campaigns using paid social trafficking platforms (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Ads for YouTube).
- Serve as a client-facing expert, providing strategic insights and performance updates throughout campaigns.
Benefits
- Work with top-tier global brands and be at the forefront of influencer marketing and paid media.
- Be part of a high-caliber, fast-growing team in a rapidly evolving industry.
- Enjoy the flexibility of remote work while making a tangible impact.
- Collaborate with innovative minds and gain exposure to cutting-edge marketing strategies.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
