Manager, Paid Search

DEPT® • Boston, MA

233d • $67,100 - $85,000

About The Position

As a Manager specializing in Paid Search, you drive growth by orchestrating campaigns that exceed client expectations. Your strategic vision and deep understanding of SEM, bid strategies, and client goals enable you to craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed. You effectively prioritize impactful initiatives for error-free delivery and mentor team members to refine their craft. Contributing to agency thought leadership; you help build a thriving team that delivers outstanding results.

Requirements

• A minimum of 4 years’ paid search experience within Google Ads, Bing Ads, and analytics platforms.
• A strong understanding of bid management platforms such as SA360.
• Experience across all Google networks - display network and search network, inclusive of app campaigns.
• Experience with A/B testing.
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients.
• Strong analytical and reporting skills and be proficient in Excel.
• Strong written and verbal communication skills.

Nice To Haves

• Experience mentoring junior team members.
• Contributing to agency thought leadership via blogs and case studies.

Responsibilities

• Drive channel-specific account tactical strategy geared towards achieving or exceeding client efficiency and growth goals.
• Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantify and prioritize initiatives that will have the greatest impact on account performance.
• Drive the creation of the paid search side of client roadmaps, testing plans, Qontrol reports/dashboards, and QBRs/FBRs to meet client needs.
• Manage the performance of designated client portfolio to client performance goals and practice good stewardship of client budgets.
• Support Client Partners with account communications around paid search knowledge and recommendations.
• Contribute slides to critical decks led by Client Partners, ensuring all content aligns with the overall strategic vision for the account.
• Ensure all account paid search management efforts go through a QA process and are executed/delivered error-free.
• Regularly follow SMEs and attend platform training opportunities to stay current on agency POVs, thought leadership, and industry trends.
• Ensure new team members are properly onboarded to each account.

Benefits

• Healthcare, Dental, and Vision coverage.
• 401k plan, plus matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees