Manager, Paid Search
About The Position
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We are seeking a Manager of Performance Marketing to lead and scale our paid search and Google Ads programs. This role will own end to end channel management - overseeing and driving strategy, budgets, bids, and ad creative with a strong focus on ROI, growth, and experimentation. You will partner closely with analytics, marketing operations, web/dev, and creative teams to drive measurable business impact. The ideal candidate is data-driven, used to being “hands-on-keyboard”, and passionate about optimizing demand programs across Google’s different advertising channels. They are curious about how our customers are looking for and influenced by information, and can work with cross-functional teams to deliver results. This is a unique opportunity, as Toast is bringing all performance marketing management in house and building a unique, best-in-class program. You can be a part of that!
Requirements
- 6+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
- Track record of managing & scaling high-budget media programs with measurable ROI
- Advanced knowledge of Google Ads platform, bidding strategies, attribution models, and audience segmentation
- Strong analytical skills with the ability to interpret data and turn insights into action
- Excellent communication skills with the ability to influence stakeholders at all levels
Nice To Haves
- Familiarity with experimentation frameworks, incrementality testing, and attribution modeling
- Experience in high-growth, SaaS environments
- Strong understanding of landing page optimization and conversion rate optimization best practices
Responsibilities
- Own Microsoft & Google Ads strategy, including Search, Performance Max, Display, & YouTube
- Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV)
- Manage and optimize monthly budgets, identifying opportunities to reallocate spend
- Lead keyword strategy, bidding optimizations, targeting, and creative & landing page testing
- Analyze performance trends, identify insights, and clearly communicate results
- Develop and maintain dashboards and reporting that track performance against KPIs
- Stay ahead of industry trends, platform updates, and advancements within Google ads
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
