Manager, Paid Search (Feed Management & Strategy)

Omnicom Media US PHD•New York, NY

1d•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. The Search Team Our Paid Search team blends analytical rigor, innovation, and performance-driven execution to support leading enterprise brands. Through the Omnicom Search Center of Excellence, we leverage advanced tools, shared best practices, and cross-channel collaboration to deliver scalable retail growth. This role supports a large-scale retail account where Google Shopping and feed-driven activation are central to performance. Role Overview The Manager, Paid Search will play a key role in executing and optimizing Shopping and Performance Max programs within a high-SKU retail environment. This role requires strong hands-on experience with Google Shopping and a solid understanding of how product feed structure impacts campaign performance. The Manager will collaborate closely with senior leadership and feed management partners to drive performance improvements and maintain feed integrity. The primary goal of this role is to ensure accurate execution, ongoing optimization, and feed-informed performance growth.

Requirements

3–5 years of Paid Search experience
Demonstrated hands-on experience with Google Shopping campaigns
Experience working in retail or e-commerce environments
Experience mentoring or guiding junior team members
Solid experience managing Google Shopping (PLA) campaigns
Working knowledge of Performance Max
Experience with SKU-level segmentation and custom label usage
Familiarity with Value-Based Bidding principles
Working knowledge of Google Merchant Center
Experience navigating diagnostics and disapprovals
Familiarity with supplemental feeds and promotions feeds
Experience collaborating with feed management platforms (Feedonomics or similar preferred)
Understanding of how feed structure impacts campaign performance
Hands-on keyboard experience with: Google Ads, Microsoft Ads
Experience with SA360 (strongly preferred), Skai, Marin, or similar tools
Experience with Google Analytics or Adobe Analytics
Basic understanding of tracking, tagging, and troubleshooting
Strong analytical mindset and attention to detail
Ability to translate performance data into actionable recommendations
Strong time management and organizational skills
Collaborative team player
Test, Learn, Scale mindset
Strong written and verbal communication skills