Manager, Paid Display

The New York Times • New York, NY

9d • $105,000 - $120,000 • Hybrid

About The Position

The New York Times is adding an Manager, Paid Display to manage our programmatic display, video, native, and retargeting strategy across DSPs including DV360 and The Trade Desk. You will lead the end-to-end display channel strategy and management — from execution and optimization to platform development — ensuring our campaigns create impact at scale. You will be the channel specialist, you will be the hands-on expert behind campaign builds, testing, and performance optimization, while also pushing our program forward through new channel features and best practices. You will drive reach and efficiency while ensuring brand safety, measurement and audience-first buying strategies. Your expertise will help accelerate turnaround times, streamlining operations, and maximizing results across all paid display platforms.
You will report to the Platform Lead on the Paid acquisition team that works on projects in service of enterprise subscription growth.
You will be based at our headquarters in New York, NY in this hybrid role, with a requirement of 3 days in the office weekly.

Requirements

• 5+ years experience in analytics and managing paid display campaigns in platform at scale (agency or in-house)
• 2+ years experience in performance marketing
• 2+ years experience using Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with campaign success.
• Experience with ad servers (i.e CM360)
• Experience developing and following project management best practices to delivery error free campaigns
• Experience with audience targeting, creative optimization, platform features and hitting ROAS, CPA, or CPI goals

Responsibilities

• You will lead end-to-end programmatic paid display and video channel execution, and optimization
• You will bring experience in data-driven targeting and brand safety standards applicable to display advertising
• You will design and manage audience segmentation, creative rotation, and budget pacing and a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, and placements
• Collaborate with in-house media strategy team to develop insights based on data and performance
• Collaborate with Analytics team members to implement testing plans across platforms (i.e. A/B Testing, Conversion Lift)
• Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
• Consult other teams on channel best practices and provide creative insights to help inform the creative development process
• Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
• Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.

Benefits

• dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees