Manager, Organic Growth

Hometap•Boston, MA

22d•$115,000 - $130,000

About The Position

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt. We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie. Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk. Who you are: We're seeking a growth-focused, data-driven marketer with deep experience across SEO, content optimization, and website experimentation. You’re equally comfortable developing strategy and rolling up your sleeves to execute. You’re energized by the evolution of search and discovery—especially the growing influence of generative engines—and you’re eager to help Hometap show up credibly and consistently across both traditional search and AI-driven answers. You're a great fit if you enjoy collaborating with cross-functional partners, translating insights into action, and running experiments that improve traffic, conversion, and overall user experience. You bring curiosity, an analytical mindset, and a drive to build scalable systems for organic acquisition in an ever-changing landscape.

Requirements

4+ years of experience in SEO, Growth Marketing, CRO, or related roles
Strong understanding of modern SEO principles and the evolving landscape of generative engine optimization
Hands-on experience developing and running website experiments using tools like VWO or other testing platforms
Experience with Conductor or similar platforms to support SEO/GEO research, optimization, and performance tracking
Proficiency with analytics tools such as Heap, or similar
A structured, hypothesis-driven approach to conversion optimization
Excellent cross-functional collaboration skills and the ability to communicate insights clearly
Curiosity, adaptability, and a test-and-learn mindset—especially in response to the rapidly changing world of search and AI discovery

Responsibilities

Grow qualified traffic and leads from organic search channels
Audit and optimize site architecture, metadata, and internal linking in partnership with the Sr. Content Manager—balancing keyword strategy with strong brand storytelling
Collaborate with the Brand Marketing team to shape keyword and content strategy
Launch SEO-driven content experiments (pillar pages, long-tail topics, topic clusters)
Analyze and strengthen organic conversion paths across the funnel
Increase Hometap’s visibility and credibility within answers generated by leading AI models
Identify high-value prompts, topics, and question categories where Hometap should appear
Optimize content structure for large language model ingestion (entities, citations, clarity, factual framing)
Publish authoritative, well-structured content that models can easily interpret and reference
Build a monitoring framework to track when and where Hometap is surfaced in generative outputs
Improve site performance and conversion throughout the funnel
Partner with the Growth Product Manager to develop and manage a structured experimentation roadmap with clear hypotheses and success metrics
Run A/B and multivariate tests on headlines, messaging, layouts, CTAs and form flows
Launch and optimize interactive tools such as calculators, quizzes, and widgets to drive engagement and lead quality
Collaborate with Lifecycle Marketing to strengthen post-conversion flows and onboarding journeys