Manager, Organic & AI Search Optimization

FirstKey Homes • Atlanta, GA

82d

About The Position

The Manager, Organic & AI Search Optimization role will be responsible for driving FirstKey Homes’ digital visibility across both traditional search engines and emerging AI-powered platforms. The position will lead the development and execution of a unified Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, combining technical SEO expertise with innovative approaches to AI-driven discovery systems. By positioning FirstKey Homes as a trusted authority in the residential rental market, this role will oversee initiatives that optimize content performance, adapt to evolving algorithms, and ensure the brand remains discoverable and competitive across all digital touchpoints.

Requirements

• Bachelor’s Degree
• 5 - 8 years of experience leading SEO strategy (technical, content, and local), with at least 2 - 3 years managing teams or cross-functional initiatives in digital marketing or search optimization.
• Proven hands-on expertise in Technical SEO at scale (site architecture, structured data, schema, site health, performance optimization).
• Demonstrated success optimizing content for traditional search engines (Google, Bing) as well as modern AI platforms (ChatGPT, Perplexity, Google AI Overview, Voice Assistants).
• Strong understanding of how search engines and generative AI systems surface and prioritize content.
• Experience working in or with enterprise-level websites, preferably in real estate, property management, B2C service industries, or omnichannel with a local search focus.
• Proficiency with SEO and analytics tools (e.g., Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog).
• Proven ability to translate complex digital concepts into actionable strategies for cross-functional teams.
• Strong communication, leadership, and project management skills.
• Experience with large datasets, recommending actions and synthesizing insights.
• Proven ability to manage data and extract exceptions for targeted performance management.
• Highly process oriented with passion to investigate root causes, driving process improvement, and enabling change management.
• Experience working within a multi-disciplined, cross-functional technical organization.
• Exceptional verbal and written communication skills with proven ability to effectively influence staff at all levels.

Nice To Haves

• Exposure to AI/LLM-driven search environments and how generative models influence discoverability.
• Experience in highly regulated or location-based industries such as property management, housing, or financial services, where compliance and accuracy are critical.
• Familiarity with voice search optimization and conversational AI trends, including emerging platforms and assistant technologies.
• Knowledge of local search dynamics and strategies for scaling visibility across multi-market footprints.

Responsibilities

• Lead the strategy and implementation of AEO/GEO initiatives to maximize organic visibility across traditional and generative search environments.
• Apply deep Technical SEO expertise, including site architecture, structured data, schema markup, page speed optimization, and crawl/index management to ensure site health and discoverability.
• Ensure FirstKey Homes’ content is structured, discoverable, and aligned with evolving AI and search engine ranking mechanisms.
• Optimize for features like knowledge panels, rich snippets, answer boxes, and voice search (AEO), while enhancing content to influence AI-generated results in tools like ChatGPT, Google AI Overview, and Perplexity (GEO).
• Collaborate cross-functionally with marketing, content, IT, and digital product teams to ensure alignment with business goals and brand voice.
• Monitor performance across conventional SEO platforms (Google Search Console, SEMrush, Ahrefs) and emerging AI/LLM analytics tools.
• Provide guidance and leadership on the intersection of content, data, and search across departments.
• Track emerging technologies and trends in search behavior to ensure FirstKey Homes remains future ready.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees