Manager, Optimization Strategy

Warner Bros. Discovery

About The Position

Warner Bros. Discovery’s Global Media, Measurement, & Analytics group is responsible for media strategy around global subscriber acquisition, viewership, engagement, and retention for HBO Max Global. The Growth & Optimization Strategy Manager will drive growth across each business unit, by leveraging WBD’s proprietary data science suites, including Media Mix Model and analytic tools and conducting scenario planning and forecasting analyses. The candidate will formulate recommendations that optimize Warner Bros. Discovery’s full funnel media arsenal and maximize streaming subscription KPIs and linear/digital viewership. This is a cross-functional role requiring the candidate to foster relationships with strategy teams across domestic and international regions to gather input and develop plans. They should have solid experience with media datasets, multitasking and forecasting.

Requirements

Bachelor’s degree required, masters preferred, ideally in a quantitative field
6+ years of Forecasting, Financial Planning, and Modeling. Media Industry preferred.
4+ years of experience in media planning across digital and linear tactics, and familiarity with media conversion and performance data sets required
3+ years of experience with big data and data visualization in Google Suite/Tableau/Looker
Strong organizational and time management skills; ability to prioritize, multi-task and work with international partners required
Must be able to explain data requirements to diverse teams, and comfortable following up with various stakeholders until all data needs for scenario planning are fulfilled
Exceptional communication and presentation skills, ability to explain complex models, trends & data to stakeholders
Proven ability to interface with and build relationships with diverse stakeholders at all levels of the organization
Excellent analytical & critical thinking skills
Advanced technical skills in MS Excel, PowerPoint and G suite (sheets, slides)

Responsibilities

Work across the full-funnel of HBO Max including paid upper-funnel, performance and owned tactics to inform and optimize global media investment allocations to maximize streaming/tune-in outcome
Apply scenario planning based approach to various business challenges across all global media tactics, such as inventory shifts, budget changes and specific CPA and revenue goals
Independently determine data requirements for scenario planning and gather all data inputs as needed from teams across the global organization
Assist in goal-setting and forecasting against various KPIs and maintain tracking and accountability
Develop, package and present insights around interaction effects and trade-offs between various media tactics and regions.
Partner with global strategy teams to represent regional teams' needs across the globe and develop innovative cross-platform tests and strategies that further drive growth.
Collaborate with Data Science, Decisioning and Analytics departments to validate any model or data integrity issues, and request enhancements and net-new builds to the toolset.