Manager of Public Relations

barre3•Portland, OR

About The Position

The Manager of Public Relations is the strategic architect of barre3’s external narrative. Reporting to the VP of Growth Marketing & Digital, you will lead the charge in positioning barre3 and our Founder, Sadie Lincoln, as the definitive voices in wellness and female leadership. This role requires a proactive "connector" with a deep-bench media rolodex. You will create a "halo effect" that drives consumer brand awareness and fuels our Franchise Development pipeline. By leveraging our 200+ studio network, you will ensure barre3 is positioned as a household name for movement and the gold standard for franchised business, capitalizing on high-impact, opportunistic events that align with our 3-year strategic plan.

Requirements

Alignment with barre3 Core Values: Practice Authenticity, Stronger Together, Love of Learning, Give Generously, Make It Happen
Experience: 5+ years in PR/Communications, with a proven track record in a franchise-led organization or premium wellness/lifestyle brand.
Media "Rolodex": Must bring existing, active relationships with key editors and producers at major national wellness, lifestyle, and business outlets.
Influencer & Social Literacy: Deep understanding of the creator economy and how to leverage influencer relationships to amplify PR wins across social platforms.
Strategic Versatility: Ability to manage traditional media relations while remaining agile enough to lead high-profile event activations (panels, teaching moments) as they arise.
Writing Excellence: Sophisticated ability to write for consumer lifestyle media AND business/trade outlets.

Responsibilities

Build and maintain high-level relationships with editors, producers, and writers at major wellness, lifestyle, and business outlets to secure consistent, tier-1 coverage.
Vet and prioritize Sadie Lincoln’s engagements (keynotes, podcasts, panels). You will ensure she is on the right platforms at the right time to drive our 3-year goals.
Identify and execute high-visibility moments as they arise—such as hosting a "Women in Business" panel or securing a teaching spot at a high-profile festival—when they offer significant ROI for brand awareness.
Partner with the Director of Brand & Creative to ensure the barre3 voice is premium and cohesive across all 200+ locations.
Partner with the Franchise Sales Marketing Manager to secure B2B placements (Forbes, Entrepreneur, Inc.), positioning barre3 as the #1 investment in women’s wellness.
Leverage the success of our 200+ owners to tell compelling "business of wellness" stories that attract high-quality prospective franchisees.
Direct the brand’s earned influencer and creator relationships, bridging the gap between PR wins and social media viral moments.
Serve as the primary filter for brand collaborations, ensuring every partnership serves the brand’s long-term integrity and growth.

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