Manager of Marketing & Public Relations

Southern Regional Medical Center•Riverdale, GA

About The Position

Join an award-winning team of dedicated professionals committed to our core values of quality, compassion and community! Southern Regional Medical Center, a member of the Prime Healthcare Foundation, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference. Southern Regional Medical Center is a non-profit, 331-bed full-service hospital serving the residents of Clayton County and southern crescent metro Atlanta communities. The hospital offers a complete line of services including Senior Care and Senior Behavioral Health Services, Emergency Services, Heart and Vascular, Advanced Imaging, Laboratory, Neuroscience Services, Rehabilitation, Sleep Diagnostic Center, Surgery/Robotic Surgery, Wound Care and Women’s Health Services, including a Level III NICU. The hospital is certified accredited as a Chest Pain Center and Primary Stroke Center.

Requirements

Bachelor’s degree in Communications, Public Relations, Advertising, Journalism, Marketing or related field.
Must have at least 5 years public relations, marketing, advertising, or communications experience, including at least 3 years’ experience in the health care field.
At least 3 years managerial experience with demonstrated success in increasing business.
A track record of effectively dealing with senior level executives, physicians, and board members.
Experience with creative software and internet applications, including social media and digital marketing strategies.
Knowledge of marketing practices and research.
Skill in conducting and evaluating marketing research and statistical computations to implement marketing communications strategies.
Strong communication and relationship building skills; excellent interpersonal skills as well as oral and written communications skills.

Responsibilities

Organizes and directs the marketing, internal and external communications, community relations, media relations, digital media strategy and advertising to develop and build consumer preference and demand.
Ensures the quality and effectiveness of the marketing and PR efforts in accordance with the policies of the hospital and consistent with administrative guidelines and business development efforts.
Responds to media and other requests for information and leads the community relations programs, in partnership with business development, with the goal of driving appropriate volume to the hospitals.
In collaboration with others, responsible for the development, implementation, monitoring, and updating of the strategic communications marketing plan, and works collaboratively with business development.