Manager of Digital Advertising

GN Group • Vancouver, WA

74d • $85,000 - $95,000 • Hybrid

About The Position

The Manager of Digital Advertising is a strategic leader within the Marketing Shared Services organization, accountable for defining and driving the overarching vision, strategy, and operational excellence of our members' paid media programs. This role provides thought leadership in digital advertising, ensuring that campaign planning, execution, and optimization align with enterprise marketing objectives and deliver measurable impact. The manager cultivates a high-performing team of digital specialists, fostering a culture of innovation, accountability, and exceptional client partnership.

Requirements

• Skilled in interpreting and applying performance analytics (ROI, CTR, CPC, CPA, conversion rate, and AOV) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth
• Demonstrates strong ownership of billing operations and P&L management, maintaining fiscal discipline while aligning financial performance with departmental goals and long-term business strategy
• Proficient in leveraging a variety of search, social, and programmatic technologies to plan, execute, and analyze multichannel digital campaigns that drive measurable business results
• Demonstrates strong self-direction and accountability, contributing independently with excellence while fostering teamwork, open communication, and collective achievement
• Excellent interpersonal, communication, and project management skills, with the ability to prioritize tasks across multiple projects
• Possesses strong analytical skills with the ability to transform data into meaningful insights through reports, dashboards, and executive summaries that inform strategic decision-making
• Minimum three years in a leadership role, including the direct supervision and development of team members (preferred)
• Minimum four years of technical expertise in Google Paid Search and Meta Advertising (required)
• Bachelor's degree in a field related to digital advertising, marketing, or communications (preferred)

Nice To Haves

• Salesforce (or equivalent CRM) and experience managing and developing production processes a plus
• Google certification (preferred)

Responsibilities

• As a key member of the Digital Marketing Services leadership team, the Manager of Digital Advertising drives the vision and execution of paid media strategies that help member practices achieve measurable growth in lead generation and brand visibility across digital platforms.
• Develop and implement a comprehensive digital advertising strategy grounded in data insights, optimizing performance across Google and Meta to achieve key business goals.
• Champion operational excellence by recommending and implementing scalable processes and tools that streamline team workflows, ensuring consistent quality and efficiency across a high-volume digital advertising portfolio.
• Partner cross-functionally with marketing, digital, and client success teams to drive alignment, identify performance opportunities, and enhance customer retention and service utilization through effective stakeholder management.
• MarTech; manages and delivers the marketing technology stack to help support our digital advertising goals, including day-to-day operations and troubleshooting.
• Lead, mentor, and develop the digital advertising team through structured training, performance management, and best-practice frameworks to ensure consistent and successful delivery of paid media campaigns.
• Ensure accurate reporting and billing efforts for all channels monthly.
• Lead and contribute to regular internal and external strategy and performance calls.
• Communicate the value of our paid advertising services to new and prospective Audigy members.
• Develop service-relevant content and materials for pitch decks and new business proposals.
• Conduct and support team audits of existing programs for continual refinement and optimization.
• Ensure programs are focused on driving new opportunities and leading to member and client practices via proven, best-in-class strategies.
• Develop and maintain comprehensive SOPs and a centralized knowledge base to ensure consistent processes and cross-training of team members. Train or source appropriate resources to keep the team current on process and procedure.

Benefits

• Competitive Pay: Salary range is $85,000-$95,000 per year, dependent on experience, plus a $75/month cell phone allowance
• Health & Wellness: Robust medical, dental, and vision coverage, plus a free membership to Cascade Athletic Club
• Financial Security: 401(k) with a generous company match
• Work-Life Balance: Generous PTO and paid company holidays
• Life & Family Benefits: Paid parental and family leave, daycare Flexible Spending Account, and a hearing instrument benefit
• Professional Growth: Education reimbursement to support ongoing learning
• And more ways we invest in you: Additional perks and programs designed to support your well-being and success

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Computer and Electronic Product Manufacturing
• Number of Employees: 5,001-10,000 employees