Manager of Client Marketing
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About The Position
As a Client Marketing Manager at Franklin Energy, you will play a pivotal role in driving marketing results for contracted work that serves specific clients and geographic focus areas. This position emphasizes both internal and external client service, ensuring that marketing strategies align with program and client goals. You will collaborate closely with program managers, staff, clients, and utility representatives to develop effective marketing plans and promotional strategies that enhance program participation and meet established targets. Your responsibilities will include overseeing the deployment of marketing campaigns, managing budgets, and analyzing the results of marketing promotions to identify areas for improvement and innovation. In this fast-paced environment, you will be the primary client-facing marketing leader for your assigned accounts, facilitating the workflow and approval of marketing materials from various internal and external parties. You will initiate campaigns using the marketing project management system, prepare campaign strategy briefs, and work with the marketing delivery and operations team to ensure that campaigns are delivered on time and meet quality standards. Additionally, you will mentor and coach developing marketing leaders within the team, fostering a culture of growth and collaboration. Your role will also involve driving marketing thought leadership across the company, ensuring that your insights and strategies contribute to the overall success of Franklin Energy's mission to support the transition to net-zero carbon economies. With a commitment to diversity and inclusion, you will help create an environment that recognizes and values the unique differences of all team members, ultimately enhancing the performance of the organization as a whole.
