Manager of Business Development and Outreach

Orthopaedic Associates of Michigan-posted 2 days ago
Full-time • Mid Level
Onsite • Grand Rapids Charter Township, MI
251-500 employees
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The Manager of Business Development & Outreach is responsible for identifying, researching, and coordinating the implementation of new ancillary revenue programs while fostering and maintaining key employer and referral relationships that advance OAM’s strategic goals. This position works closely with executive leadership to develop and execute OAM’s Direct-to-Employer, Workers’ Compensation, and hospital strategic partnership initiatives, supporting the organization’s mission to deliver exceptional orthopedic care and sustain independent physician practice.   The role also partners closely with the Marketing Department to ensure consistent messaging, outreach alignment, and strong community engagement. The Manager serves as a liaison between OAM leadership, physicians, employers, referral partners, and community organizations—building collaborative relationships that strengthen OAM’s visibility, reputation, and financial performance. This position may have supervisory responsibilities and is a member of the leadership team.

  • STRATEGIC GROWTH & BUSINESS DEVELOPMENT
  • Identify, evaluate, and coordinate implementation of new ancillary service lines.
  • Conduct market research, data analysis, and financial modeling to assess new business and partnership opportunities.
  • Develop business plans and pro formas to support leadership and physician shareholder decision-making.
  • Analyze industry trends, payor dynamics, and emerging value-based care models to inform OAM strategy.
  • Lead or support negotiations for partnership agreements, contracts and proposals.
  • Participate in long-range planning focused on growth, diversification, and competitive positioning.
  • DIRECT-TO-EMPLOYER & WORKERS’ COMPENSATION STRATEGY
  • Design and implement OAM’s Direct-to-Employer care model, including bundled pricing, network alignment, and employer partnership development.
  • Build relationships with employers, brokers, and occupational health contacts to establish referral pathways and direct-contract arrangements.
  • Develop and deliver tailored presentations that demonstrate OAM’s value in reducing musculoskeletal costs and improving outcomes for employer partners.
  • Track and report on partnership performance, identifying opportunities for program expansion or service enhancements.
  • Support physician and provider engagement with employer groups through coordinated outreach events, presentations, and networking opportunities.
  • OUTREACH & RELATIONSHIP MANAGEMENT
  • Strengthen relationships with referral sources including hospitals systems, primary care providers, urgent care centers, and physical therapy clinics.
  • Partner closely with the Marketing Department to ensure that business development initiatives are supported by cohesive communications, branding, and promotional materials.
  • Collaborate with Marketing on employer-facing and community events, ensuring OAM’s presence reflects organizational priorities.
  • Represent OAM at community, employer, and professional events to promote partnerships and enhance visibility.
  • Maintain tracking systems for employer and referral engagement; prepare regular updates and metrics for leadership.
  • Consistently demonstrate professional representation of OAM in all interactions with internal and external stakeholders, reflecting OAM’s values, brand, and commitment to excellence.
  • OPERATIONAL COLLABORATION & LEADERSHIP
  • Partner with marketing, clinical, and administrative leaders to align outreach and business development activities with OAM’s mission and financial goals.
  • Support proposal development, contract documentation, and quarterly performance reporting.
  • Provide insight and coordination for campaigns or events that promote new or existing service lines.
  • Assist in budget development for business development and outreach activities, ensuring appropriate resource use and measurable outcomes.
  • Serve as liaison between business development, operations, and physician leadership committees.
  • Model professionalism and collaboration when working with internal teams and external partners to advance OAM’s strategic objectives.
  • Takes on additional responsibilities as needed to support the success of the organization. May be asked to oversee certain departments, functions, or projects to ensure alignment with OAM’s operational goals.
  • Bachelor’s degree required in Business, Marketing, Healthcare Administration, Clinical, or related field (e.g., Nursing, Athletic Training, Physical Therapy, or similar discipline); Master’s degree preferred. Significant experience may be considered as a substitute for education requirements.
  • Minimum 5 years of experience in healthcare business development, operations, strategic partnerships, or marketing—orthopedic or specialty practice experience strongly preferred.
  • Demonstrated success in building and sustaining employer, broker, referral and community relationships.
  • Strong operational and financial acumen; ability to assess program feasibility and coordinate implementation across service lines.
  • Excellent written and verbal communication skills; persuasive and confident public speaker.
  • Strong organizational and leadership skills with the ability to manage multiple priorities.
  • Proficiency with Microsoft Office Suite and CRM or analytics software.
  • Master’s degree preferred.
  • orthopedic or specialty practice experience strongly preferred.
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