Manager of Affiliate Marketing - Lehi, UT
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About The Position
Nature's Sunshine Products is seeking a Manager of Affiliate Marketing to lead and enhance our affiliate program, which has been a significant contributor to our topline revenue and brand awareness over the past two years. This role is crucial for driving awareness, adoption, engagement, and loyalty within our affiliate program, which includes both traditional social affiliates and corporate affiliates such as Rakuten, Honey, and Capital One. The successful candidate will be responsible for developing and commercializing a new Customer Sharing program aimed at Gen Z and Millennial entrepreneurs, ensuring that our affiliate initiatives align with the company's future goals. As a key contributor to the North American marketing team, the Manager of Affiliate Marketing will take charge of creating a simple and repeatable customer sharing strategy that drives engagement and adoption among direct-to-consumer (DTC) and field customers. This position will also involve enhancing the current affiliate program by refining the strategy, implementation, and key performance indicators (KPIs) to achieve significant growth in the affiliate business over the next two years. The role will require leading the development of affiliate campaigns, including creative strategies and optimizations to boost adoption, retention, and revenue acceleration. Additionally, the Manager will be responsible for creating essential resources such as training materials and content to support affiliate engagement and recruitment. Community management will also be a vital aspect of this role, as nurturing relationships within the affiliate community is key to fostering loyalty and success among affiliates. Measurement and analysis will play a critical role in this position, as the Manager will need to develop a tracking approach in collaboration with the finance team to derive insights and make strategic recommendations. Furthermore, the Manager will oversee the planning and execution of 3-4 affiliate events annually, ensuring effective community outreach and budget management.
