Manager, New Verticals, Marketing Operations

e.l.f. Beauty•New York, NY

2d•$80,000 - $110,000•Hybrid

About The Position

This role is the operational heartbeat of e.l.f.’s brand incubator, ensuring ideas become flawlessly executed realities at e.l.f. speed. You’ll architect processes, orchestrate cross-functional workflows, and own timelines and delivery excellence for new verticals and high-visibility programs. Individuals who excel at converting ambiguity into clarity, organizing complex workflows, and translating strategy into scalable systems will be well-suited for this role.

Requirements

6–8 years in project management and marketing operations
Proven success taking complex, cross-functional initiatives from concept to launch.
Mastery of PM tools
Strategic mindset with the ability to optimize processes and be agile.
Exceptional communication and facilitation skills; calm under pressure, decisive, and collaborative.
Familiarity with creative ops, content pipelines, asset lifecycle management.
Scrappy, resourceful, comfortable with ambiguity, and fast-moving.

Responsibilities

Program & Project Leadership Lead end-to-end project planning, timeline management across brand incubator initiatives.
Build and manage integrated project plans spanning product development, visual merchandising, creative, brand, insights, sales, and digital partners.
Facilitate meetings and drive decisions, blockers, and alignment to keep work moving fast.
Marketing Operations Excellence Design processes (brief intake, approvals, versioning, asset routing) to streamline execution across teams.
Own the marketing calendar, ensuring dependencies, milestones, and launch gates are visible and aligned.
Cross-Functional Orchestration Serve as the connective tissue across teams: Brand, Creative, Product Marketing, Digital, Sales, IMC, Legal, and Ops.
Create meeting cadences and communication that drive accountability.
Translate strategy into executable plans with defined deliverables, owners, and success criteria.
Tools and Systems Stewardship Administer project management tools (e.g., Wrike) and establish templates, dashboards, and automations.
Build operational dashboards for leadership visibility on progress, risks, and outcomes.
Risk, Quality, and Speed Management Proactively identify risks; create contingency plans.
Continuously improve processes to increase efficiency and elevate launch excellence.
On-time, high-impact delivery of incubator projects Launch readiness across 360