Manager - Restaurant Marketing Experience

The Wendy's Company•Dublin, OH

3d•Onsite

About The Position

Wh en our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! The Manager – Merchandising Experiences supports the development and execution of shopper marketing strategies that influence customer choice and drive conversion across in restaurant ordering channels. Reporting to the Sr. Manager, this role translates strategy and insight into clear, executable merchandising and ordering experience plans across national and test initiatives. This leader partners cross functionally to ensure shopper programs are operationally sound, brand aligned and deliver measurable business impact.

Requirements

Strong understanding of shopper behavior and the customer decision journey
Ability to translate strategy into clear, executable plans
Strong analytical, organizational, and communication skills

Nice To Haves

Bachelor’s degree in Marketing, Business, Finance, or related field (or equivalent experience)
5–8 years of experience in shopper marketing, retail marketing, merchandising, or related roles
Experience supporting multi‑unit retail or restaurant environments

Responsibilities

Translate shopper strategy into executable marketing experiences
Support the development of shopper marketing plans for at restaurant product promotions, translating strategic direction into clear, actionable experience and merchandising recommendations across ordering channels.
Own day to day execution impact of shopper marketing experiences
Partner with Finance and Insights to assess sales impact, conversion lift, and ROI of shopper marketing experiences, ensuring programs deliver measurable business results.
Support ordering experience and merchandising optimization
Apply shopper insight and performance data to help ensure ordering journeys are intuitive, clear, and friction reducing, contributing to improved conversion and guest ease.
Analyze performance and support test and learn efforts
Support analysis of shopper behavior, merchandising effectiveness, and program performance, contributing to post campaign reviews, test learnings, and optimization recommendations.
Contribute to business cases and performance readouts for national and test initiatives, translating execution results into clear implications for future investment decisions.
Partner cross functionally and with agencies
Collaborate closely with Brand, Operations, Finance, Consumer Insights, Digital, and agency partners to ensure alignment, clarity, and strong execution of shopper marketing experiences.