Manager, Membership Development

NitelPhiladelphia, PA
53d

About The Position

The Manager of Membership Development will support the future strategy and development of our customer loyalty program, ensuring it delivers meaningful value and fosters long-term engagement. This role will focus on developing a roadmap for new benefits, experiences, and rewards that differentiate our brand and deepen member relationships. The ideal candidate is a strategic thinker, with a passion for customer experience, data-driven decision-making, and creative program design.

Requirements

  • Marketing Strategies
  • Ideation
  • Marketing Programs
  • Bachelor's Degree
  • While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
  • Relevant Work Experience
  • 5-7 Years

Responsibilities

  • Assist in evolving the vision for membership benefits and perks to improve customer retention, satisfaction, and lifetime value.
  • Support development of roadmap for new benefits, perks, and experiences that align with brand goals and customer insights.
  • Assist in preparing business cases and collaborate with cross-functional teams to launch compelling membership benefits that increase value perception to enhance price/value equation.
  • Research and recommend partnership opportunities within Comcast (NBCU, Advertising, Comcast Business) and with external partners to expand the value proposition.
  • Monitor industry trends and competitor offerings to ensure our program remains competitive and relevant.
  • Use data and analytics to understand member behavior and engagement drivers, applying insights to refine program structure and rewards.
  • Partner with Marketing, Product, and Finance teams to support execution of new and enhanced benefits, ensuring alignment and timely delivery.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.
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