SSC)

L'Oreal•New York, NY

29d•Hybrid

About The Position

The Media Manager plays a vital role in the day-to-day execution and operational management of paid media campaigns for Garnier, Thayers, and SoftSheen Carson, working within the strategic framework established by the Director of Media. This role requires a highly organized and detail-oriented individual with a solid understanding of the full funnel media landscape and a strong focus on Retail Media. The Media Manager will be responsible for implementing media plans, tracking performance, managing budgets, and collaborating with internal and external partners to ensure smooth and effective campaign execution.

Requirements

Bachelor's degree in Marketing, Advertising, or a related field
3-5 years of experience inmanaging media campaigns,agency preferred
Strongexpertisein display, search, and connectivity to national media tactics, understanding the full consumer journey to conversion
Experience analyzing performance data and summarizing / communicating findings via reports and presentations
Strong analytical and data management skills
Excellent organizational skills and attention to detail
Ability to work effectively within a team and manage multiple projects simultaneously
Strong communicationand interpersonal skills

Responsibilities

Collaborate with Marketers on brief development of campaigns based on the businessobjective, media best practices, and historical learnings.
Collaborate with the agency inidentifyingand recommending media investments and gain key stakeholder alignment.
Own campaign audience strategy (1P and 2P) and performance based on brand's consumer target.
Closelymaintain& monitor budget tracking and pacing across channels.
Assistwith budget reconciliation and invoice processing, ensuringaccuratefinancial management.
Deep dive into campaign performance todetermineinsights and makereal-time optimizations &recommendations for the future.
Present campaign recaps and findings monthly tocross functional teams.
Potential to execute new beta opportunities, work collaboratively with counterparts.
Participate in cross-divisional sharing sessions.
Support in gathering and analyzing competitive intelligence and marketplace dynamics.
Understandthebeauty market andmonitordigital trends.