The principal purpose of the Paid Media Planning Manager is to manage a team of Assistant Marketing Managers to lead the development, execution, and optimization of cross-channel media plans that align with Lowe’s marketing objectives. This individual will play a key role in ensuring that our plans reach the right audiences through the most effective media channels, including TV, OTT, OLV, OOH, audio, social, digital, print, and new and emerging platforms. To accomplish this the Paid Media Planning Manager must have knowledge and experience in the ever-changing media ecosystem. The Paid Media Planning Manager works closely with the Lowe’s Media Activation, Creative, Brand Marketing, Customer Marketing, and Data & Analytics teams as well as external agency partners and vendors to align plans to maximize advertising efforts against total business objectives. This individual should also possess excellent communication and presentation skills, with experience influencing cross-functional stakeholders.