Manager, Media Optimization

WPP Media • New York, NY

1d • Hybrid

About The Position

The Manager will be accountable for executing programmatic media plans using industry-leading media technology platforms. Within this role, you’ll take ownership of your clients’ programmatic implementation and day-to-day execution. Media Optimization Managers are typically responsible for overseeing the training and day-to-day workload of 1-6 junior team members.

Requirements

• 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred.
• Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm).
• Knowledge of HTML, XML, and JavaScript in an advertising context.
• Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
• Excellent verbal and written skills.
• Exceptional organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Strong analytical abilities and quantitative skills.
• Ability to prioritize tasks effectively.

Nice To Haves

• Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates.
• Some degree of past management or supervisory experience is strongly preferred.
• Understanding and familiarity with key industry concepts and trends.
• Experience with other databases, visualization tools, or coding languages is a plus.
• Experience in Google Analytics, SQL, Big Query, and Python would be a plus but is not required.

Responsibilities

• Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates.
• Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Responsible for onboarding new Senior Associates and Associates, creating Self-explanatory training material, and organizing hands-on training.
• Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics.
• Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to drive campaign success.
• Manage and develop the career path of junior members.
• Identify opportunities through analytics to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team.

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees