Manager Media Operations -PC
About The Position
Join us as Manager, Media Operations and Performance JOB PURPOSE As the Manager, Media Operations and Performance, you will play a key role driving performance marketing across the Personal Care business unit’s investment end-to-end. You’ll lead the management and optimization of full funnel activation for brands in the Skin Cleansing and Deodorant categories, leveraging audience, media, and cultural insight to learn and dynamically make our marketing more effective. You will be responsible for the productivity of Unilever’s investment, driving Return on Investment in close partnership with the assigned Category/Brand leads. You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
Requirements
- 6+ years of experience in media strategy, brand marketing, or performance/growth marketing, with a proven track record of managing substantial media budgets
- Deep expertise in full-funnel media planning (Paid Social, Programmatic Display, TV, OLV, CTV, Search, Audio, OOH, etc.)
- Strong understanding of MMM, MTA, incrementality testing, and how to connect insights to investment decisions
- Experience working with multiple media, analytics and measurement (MMM and MTA) tools
- Exceptional storytelling and communication skills; ability to influence executives and cross-functional partners
- Exceptional proficiency with Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
- Strong quantitative and analytical skills with a solid understanding of key marketing metrics
Nice To Haves
- Understanding of the evolving retail media landscape, especially within key retailers such as Amazon, Walmart, and Target
- Hands-on experience in Biddable Environments such as Paid Social, Programmatic Display, and Search
- Leadership experience managing and developing high-performing teams across media strategy and buying.
Responsibilities
- Performance Marketing - You are PASSIONATE ABOUT PERFORMANCE and will champion an iterative way of working that enables continuous improvement – encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever’s capabilities and execution delivering superior results.
- Full Funnel Holistic Planning – You bring teams together serving as a vital connector to develop truly holistic media plans. You’ll quarterback a squad of subject matter experts, partnering with Media (Partnerships), Audience, Content, Measurement, and Brand peers to ensure campaigns reach consumers in compelling, creative ways that maximize returns.
- Digital & Media Leadership - You are a true media enthusiast who is passionate about pop culture and eager to pioneer trend-led and innovative approaches across platforms. You will constantly identify opportunities to test & learn with content, audiences, and channels to better understand consumer insights and make data-driven decisions.
Benefits
- Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
