The Manager, Media Measurement and Optimization, is responsible for supporting the newly created enterprise media measurement framework and KPIs, that take an integrated approach to media reporting across audience, channel, site and creative, and media initiatives. This is a unique role, which will help curate measurement strategies for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to support the development of audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic analyst that will apply experience in data analysis to translate reporting with a focus on delivering measurable financial results. In this role, the Manager, Media Measurement and Optimization, will be a critical member of supporting the creation and building of a new program, functionality, and capability within Pfizer. Newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. Collaborate with Strategy, Performance & agency teams on optimization reports, and process improvements.