Manager, Media Commerce

Publicis Groupe • New York, NY

12d

About The Position

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers. Overview Client-facing role responsible for managing portfolio of brands as a co-owner of media strategy, planning, presenting campaign proposals. This role is responsible for flawlessly executing & managing shopper media campaigns Detailed allocation of budget, flighting, and execution of campaigns for high volume client requiring extreme attention to detail and ability to directly communicate with clients on a regular basis Manage media budget and optimize to deliver strong ROI, measuring year over year growth by utilizing historical performance and industry benchmarks, sharing results with clients Manage annual partnerships with preferred vendors to ensure competitive rates and added value opportunities, as well as identifying new key partners for innovation and test and learn opportunities Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients Play key role in partnering with cross-functional team inclusive of media activation and analytics, to build out the end-to-end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience End to end campaign management delivering final approved plans to market. Execution of Retail Media Partner & third-party commerce media tactics include Programmatic DSP, Programmatic DOOH, Search, Influencer and Social campaigns Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Requirements

• Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience
• Amazon Advertising DSP & Search platform & planning experience across the full Amazon eco-system
• 6-8 years of shopper, retail media experience working in an agency setting
• Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
• Must have a strong level of understanding of multiple media channels; shopper, digital and traditional
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
• Able to build relationships across the team, department, vendors and clients
• Proactive approach, demonstrated by: Providing regular project timeline and budget updates to team/supervisor Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team Developing an understanding of new/emerging media developments and sharing with the broader team internally
• Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

Responsibilities

• Managing portfolio of brands as a co-owner of media strategy, planning, presenting campaign proposals
• Flawlessly executing & managing shopper media campaigns
• Detailed allocation of budget, flighting, and execution of campaigns for high volume client requiring extreme attention to detail and ability to directly communicate with clients on a regular basis
• Manage media budget and optimize to deliver strong ROI, measuring year over year growth by utilizing historical performance and industry benchmarks, sharing results with clients
• Manage annual partnerships with preferred vendors to ensure competitive rates and added value opportunities, as well as identifying new key partners for innovation and test and learn opportunities
• Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients
• Partnering with cross-functional team inclusive of media activation and analytics, to build out the end-to-end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life
• Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience
• End to end campaign management delivering final approved plans to market
• Execution of Retail Media Partner & third-party commerce media tactics include Programmatic DSP, Programmatic DOOH, Search, Influencer and Social campaigns
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees