Manager, Media Activation

Publicis Groupe • West Chicago, IL

114d • $59,850 - $82,740

About The Position

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.

Requirements

• Attention to detail
• Programmatic experience is required, including hands-to-keyboard set-up, optimizing and reporting
• Ability to organize & prioritize workload to manage timelines and deliverables for self, vendor and team
• Industry & media knowledge
• Strategic thinking in development of targeting, tactic, creative, etc.
• Strong verbal, written, presentation and intrapersonal skills
• Collaborative with willingness to listen and learn
• Sound decision making skills based on industry, agency and client knowledge
• Confident negotiator
• Paid social (Facebook, Instagram, Pinterest) experience, including hands-to-keyboard set-up, optimizing and reporting

Responsibilities

• Develop and flawlessly execute BIC retailer-led digital media campaigns
• Hands-to-keyboard set-up, management and optimization of programmatic and social campaigns
• Develop RFPs and work closely with vendors for proposals
• Develop and collaborate on targeting, negotiate rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
• Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients
• Have clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management, including hands-to-keyboard optimizations (self-serve Programmatic and social campaigns) and optimization suggestions with vendors (managed service campaigns)
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Industry: Professional, Scientific, and Technical Services