Manager, Measurement

Vevo • New York, NY

282d • $95,000 - $110,000 • Onsite

About The Position

Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world - when, where, and how fans want them. We are seeking a Manager of Measurement to drive advertising research and measurement solutions to support Vevo's Ad Sales organization. The ideal candidate will work cross functionally with Sales, Data Analytics, Data Science and our vendor partners to understand client measurement needs, support the development of a forward-thinking measurement strategy, and use data to demonstrate the effectiveness and value of Vevo as an advertising network. This is a full-time, hybrid position based in our New York City office.

Requirements

• 5+ years of experience in media and advertising research, with a focus in digital and/or streaming video (CTV) campaign measurement and optimization
• Familiarity and experience with 3rd party measurement vendors and solutions (i.e., R/F, Brand Lift, Tune-in, Sales Lift), syndicated audience measurement tools (i.e., Comscore, TVision), and ad server data (GAM, FreeWheel)
• Expertise working with Brand Lift solutions such as DISQO and Kantar, with awareness of alternative solutions for walled garden platform Brand Lift measurement
• Experience in data analysis and statistical techniques, with knowledge of data processing and visualization tools (i.e., Looker) and statistical software (i.e., SPSS or SAS) a plus
• A deep understanding of the US media landscape, advanced measurement technologies and methodologies, and current trends and challenges shaping the media industry

Responsibilities

• Manage Vevo's advertising research efforts, working closely with the Director of Measurement to drive Vevo's overarching measurement strategy
• Manage campaign-level measurement (particularly Brand Lift studies) from end-to-end, collaborating across internal teams to ensure successful measurement implementation and execution
• Present findings on client calls, translating campaign learnings into actionable insights and recommendations for future campaigns
• Develop and maintain Vevo's library of case studies and data trends (campaign results, audience reach, incrementality, etc.), identifying meaningful stories and insights for Sales and Marketing stakeholders
• Manage the day-to-day relationship between Vevo and various measurement vendors (i.e., Nielsen, DISQO, Kantar), ensuring maximum value is derived from each partnership
• Keep a pulse on the evolving media and measurement landscape, evaluating potential new partners and solutions that best fit our advertising clients' needs

Benefits

• Competitive compensation and benefits packages
• Premier access to music content and new releases of original media content

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries