Manager Marketing Strategy

Madison Square Garden, Inc. • Chicago, IL

32d • $83,000 - $100,000 • Onsite

About The Position

The Manager Marketing Strategy will be responsible for developing and executing strategic marketing plans to increase ticket sales and fan engagement for concerts and live events across MSG Entertainment's portfolio of venues, with a concentration on The Chicago Theatre. This individual will coordinate efforts across all marketing functions and manage relationships with internal stakeholders, external agencies and partners throughout the entire life cycle of a campaign in order to achieve business goals.

Requirements

• Bachelor's degree in marketing, communications, related field or equivalent experience
• Minimum 6+ years of experience in marketing or advertising with a strong background in live entertainment, music and/or comedy
• Superior interpersonal, relationship management and influencing skills and ability to work with a broad range of stakeholders
• Understanding of processes within the music industry including management, agencies, tour promoters, etc.
• Ability to navigate and prioritize in very sensitive, high paced environments - including collaborating with various departments to push work forward
• Exceptional verbal and written communication, project management and time management skills required
• Highly organized individual who can effectively balance multiple campaigns and tasks at the same time
• Must have strong knowledge of Chicago market
• Ability to adapt to shifting priorities and open to learning new ways of working.
• Ability to embrace change with a flexible mindset, even if the way forward isn't clear.
• Ability to be a reliable team member, capable of effective collaboration to achieve our shared goals across teams and departments.
• Ability to communicate effectively at all levels of the organization.
• Ability to build strong relationships with internal and external stakeholders.
• Ability to support quality decision making by utilizing data and metrics.

Responsibilities

• Drive strategy and lead execution of integrated marketing campaigns with a focus on sell through and fan engagement
• Oversee the coordination of assets across all marketing functions (e.g., media, creative, insights, social, email, web) with internal and external stakeholders
• Implement content-focused social/digital strategies across the full ecosystem of digital platforms and channels
• Identify industry trends and understand new technologies, media consumption and social behaviors to create new and innovative marketing solutions
• Create and implement processes, toolkits and work streams to manage assets and campaign performance
• Monitor and evaluate sales volume, fan/audience insights and market conditions to build a solid understanding of our fan communities and identify opportunities for business growth
• Measure and deliver against KPIs using data driven information and marketing expertise
• Work closely with key stakeholders to maintain best-in-class customer service across all touchpoints
• Provide strong leadership to the team and articulate vision of the business and its goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees