Manager, Marketing Strategy - Owned Assets
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About The Position
The Manager, Marketing Strategy engages with real estate operations leaders, client representatives, and other marketing leaders and teams to create and develop marketing playbooks and the individual property marketing strategies, timelines, and budgets that align with and enable achievement of the property's brand priorities, financial targets, and goals around operational performance over the life of the property. The position serves as an active participant on the Four-Person Teams responsible for property and/or portfolio performance to track, monitor, and identify emerging trends or potential issues that may adversely impact performance, make recommendations for adjusting marketing strategies or other actions to maximize results or correct and address deficiencies, and proactively implement advertising spend recommendations to increase the return on investment. The Manager, Marketing Strategy is responsible for conducting educational and training sessions for property team members on optimizing the use of marketing tools, products, and systems, and collaborates with marketing team members to promote the sharing of marketing best practices and coordinate on strategic and portfolio-level initiatives.
